Brand Tone

Friendly and Approachable, Encouraging and Inspiring, Therapeutic and Relaxing, Enthusiastic and Passionate, Helpful and Supportive

Brand Values

• •Creativity
• •Accessibility
• •Well-being
• •Joy and Enjoyment
• •Quality
• •Personal Growth

Best Practices

• •Embrace Positivity and Encouragement: Always use uplifting and supportive language. Focus on the joy of the process and the satisfaction of creation, rather than technical perfection.
• •Highlight a Relaxing Experience: Consistently weave in words and phrases related to calm, stress relief, mindfulness, and unwinding. Make it clear that the products offer a therapeutic escape.
• •Keep it Friendly and Accessible: Use a conversational, approachable style. Avoid jargon or overly technical art terms. Ensure the language welcomes beginners and makes everyone feel capable.
• •Use Emojis Wisely (especially on social media): Incorporate relevant and cheerful emojis (like 🎨, ✨, 😊, 🧘‍♀️) to enhance the friendly and enthusiastic tone, but ensure they align with the message and platform.
• •Show, Don't Just Tell, the Joy: Feature customer testimonials and user-generated content. When writing about products, focus on the *feeling* and *experience* they provide, not just the features. Describe the satisfaction of seeing the image come to life.

Social Perception

A provider of a fun, relaxing, and creatively fulfilling activity.

Copy Examples

• •Facebook/Instagram Ad: Feeling stressed? 🧘‍♀️ Unwind your mind and unleash your inner artist with a Ballar Art Co. Paint by Numbers kit! Each brushstroke is a step towards calm. ✨ Shop our new calming collection now! #ArtTherapy #MindfulMoments #BallarArtCo
• •Website Product Description Snippet: More than just a painting, it's your personal retreat. Our 'Serene Landscapes' kit is designed for ultimate relaxation. With high-quality paints and easy-to-follow instructions, you'll create a masterpiece that soothes your soul. Perfect for beginners and seasoned painters alike!
• •Email Subject Line: 🎨✨ Your Weekly Dose of Creative Calm from Ballar Art Co. is Here!
• •Instagram Post Caption (User-Generated Content Feature): Look at this STUNNING piece created by @[UserHandle]! 😍 We're so inspired by your creativity! Want to be featured? Share your Ballar Art Co. masterpiece with #BallarArtCreations. Let's spread the joy of painting together! 💖
• •Blog Post Title Idea: No Art Degree? No Problem! 5 Easy Ways to Spark Joy with Paint by Numbers.