Brand Tone

Authentic, Welcoming, and Informative

Brand Values

• •Authenticity
• •Quality
• •Accessibility
• •Cultural Connection

Best Practices

• •Always Prioritize "Authenticity" in Your Language: Use words like "traditional," "authentic," "original recipe," and "genuine." When describing products, tell the story of their origin or their place in Balkan culture to reinforce this core value.
• •Maintain a Welcoming and Inclusive Voice: Address the customer directly using "you" and "your." Frame the discovery of Balkan food as an exciting and easy journey, whether the customer is a seasoned expert or a curious newcomer. Avoid overly technical or exclusive jargon.
• •Educate, Don't Just Sell: Every piece of copy is an opportunity to share knowledge. Explain what a product is, how it's traditionally eaten, or what makes it special. This informative approach builds trust and positions the brand as an expert.
• •Connect with Emotion and Nostalgia: The taste of food is deeply tied to memory and emotion. Use language that evokes feelings of home, family, comfort, and celebration. This is particularly effective for an audience of expatriates.
• •Ensure Visuals and Text are Aligned: The authentic, high-quality, and welcoming tone must be reflected in the brand's photography and design. Photos should be appetizing and well-lit, showcasing the food in a context that feels both traditional and modern, clean, and appealing. The consistency between what is read and what is seen solidifies the brand's identity.

Social Perception

The perception of Balkanstaste is that of a specialized, reliable online grocer for the Balkan community and food enthusiasts in the Netherlands. It is seen as a convenient and authentic source for favorite and nostalgic products. The general perception of Balkan food itself is highly positive, associated with rich traditions, quality, and unique flavors, which reflects well on the brand. Customers likely perceive the brand as trustworthy and essential for obtaining specific cultural goods.

Copy Examples

• •From our home to yours. Experience the true, traditional flavors of the Balkans, delivered to your doorstep.
• •It’s not just a spread, it’s a story. Our authentic Ajvar brings the heart of Balkan kitchens right to your table. Ready to create your own delicious memories? Tap to shop now. #BalkansTaste #Ajvar #BalkanFood #TasteOfHome
• •Remember the Sunday meals you grew up with? Bring those cherished flavors back. With our selection of premium meats, fresh-frozen pastries, and classic snacks, Balkanstaste makes it easy to share the taste of tradition with your loved ones. Explore our family bundles today!
• •Discover Sudžuk: the bold, savory sausage that's a cornerstone of Balkan cuisine. Perfectly spiced and richly flavored, it's ideal for grilling, frying, or adding a kick to your favorite dishes. New to Sudžuk? Try it sliced with a dollop of our Kaymak for an authentic taste experience.
• •A Gift from the Balkans: New Arrivals & Your Weekly Recipe!