Brand Tone

Conscious and Purpose-Driven, Creative and Unique, Professional and Premium.

Brand Values

• •Sustainability
• •Craftsmanship
• •Transparency and Social Responsibility
• •Individuality and Storytelling

Best Practices

• •Always connect the product back to the core mission of sustainability and upcycling. Whether it's a social post or a product description, the "why" (a circular economy, saving materials) is the most powerful part of the brand story.
• •Talk about products having a "history," "memory," and a "second life." Use active, evocative words that connect the item to the energy of sports and the hands of the artisan.
• •While the origin is recycled materials, the brand is premium. Use words like "Handmade," "Artisan," "Crafted," "Timeless Design," and "One-of-a-Kind" to convey quality and value. Avoid terms like "reused" or "second-hand" that might devalue the craftsmanship.
• •Mentioning that the bags are "Handmade in Cologne, Germany" adds credibility and reinforces the craftsmanship value. Talking specifically about the "1 bag = 1 tree" program makes the brand's commitment tangible.
• •Emphasize that every single item is different due to the nature of the materials. Use phrases like "No two are alike," "Your own unique piece of history," and "A one-of-a-kind design" to highlight the exclusivity of each product.

Social Perception

Innovative and Niche, High-Quality and Artistic, Emerging in Japan.

Copy Examples

• •From the Court to the Street. This isn't just a bag. It's the final quarter, the winning shot, the roar of the crowd. Handcrafted in Cologne from a single upcycled basketball, each piece carries a unique history. Ready to carry yours? #BalDesigns #UpcycledFashion #MyBallProject
• •Give a Ball a Second Life. Thousands of basketballs, footballs, and volleyballs are discarded every year. We see their potential. At Bal Designs, we transform the memories of the game into timeless, handmade bags. Join our mission for a circular economy. Discover the collection. #SustainableStyle #Handmade #CircularEconomy
• •The "Artis" Belt Bag: The Artis is where courtside energy meets everyday function. Crafted by hand in our Cologne workshop from authenticated, game-used basketball leather, no two pieces are identical. The original lines and texture of the ball define its unique character, while the durable construction ensures it’s ready for your daily routine. A timeless design, reborn for the future.
• •It Started with an Idea and a Sewing Machine. Bal Designs was born from a simple question: what happens to a ball when the game is over? For us, that's where the design begins. Our founder, a designer with a passion for craftsmanship, first transformed a broken basketball into a pencil case in 2011. Today, that idea has become a global movement, turning forgotten sports equipment into unique, handmade accessories with a story.
• •Subject: Your Ball, Your Story, Your Bag. That ball sitting in your garage holds memories. Don't let them fade. With our semi-order service, you can transform your own basketball, football, or volleyball into a one-of-a-kind Bal Designs bag. Let our artisans in Germany give your memories a new form. Send us your ball, and we'll send you back a masterpiece.