Brand Tone

Nurturing, Spiritual, and Gentle

Brand Values

• •Holistic Well-being
• •Spirituality and Magic
• •Authenticity and Personal Connection
• •Sustainability
• •Joy and Self-Care

Best Practices

• •Lead with "You" and "Your": Frame copywriting around the customer's feelings and journey (e.g., "Your journey to balance," "Find your calm"). This reinforces the personal, nurturing tone.
• •Use a Consistent "Magical" Vocabulary: Continue using words like sanctuary, magic, healing, energy, joy, alignment, soul, and enchantment to maintain the spiritual and gentle brand identity.
• •Maintain the Personal Touch: Regularly feature the founder, Toni, in communications. Sharing her personal connection to the products or her wellness philosophy reinforces the brand's authenticity.
• •Balance Product with Purpose: For every product post, explain its purpose beyond the physical item. Connect crystals, candles, and jewelry to the feelings they evoke or the intentions they support (e.g., calm, love, protection).
• •Embrace Gentle Calls-to-Action: Instead of aggressive sales language like "Buy Now!", use softer, more invitational phrases like "Welcome this into your home," "Explore the collection," or "Begin your journey."

Social Perception

trusted, authentic, and heartfelt local business

Copy Examples

• •Welcome the gentle energy of Rose Quartz into your space. ✨ Known as the stone of unconditional love, it opens the heart to compassion for self and for others. Let its calming vibrations soothe your soul and remind you to lead with love today. Tap to bring this beautiful piece of magic home. #BalanceAndBliss #CrystalHealing #SelfLoveNZ
• •Feeling overwhelmed? It might be time to reconnect with your center. Toni, our founder and holistic practitioner, is here to guide you. Book a restorative in-person session and give yourself the gift of peace and alignment. Your journey back to balance starts here. Learn more and book online. [Link] #HolisticHealingNZ #FindYourCalm #AucklandWellness
• •Create your own sanctuary with our hand-poured 'Bliss at Home' candle. Infused with calming lavender and chamomile essential oils, this candle is more than a scent—it's an invitation to pause, breathe, and find a moment of pure bliss in your busy day. Perfect for meditation, evening relaxation, or simply setting a tranquil mood.
• •A little magic for your inbox ✨ | New treasures inside
• •Your sanctuary for crystals, healing, and everyday magic. Discover tools to help you find balance and live in bliss.