Brand Tone

Authentic & Unfiltered, Humorous & Charismatic, Bold & Eclectic, Nostalgic, Exclusive & In-the-Know

Brand Values

• •Authenticity: Being true to oneself is paramount.
• •Creativity & Self-Expression: The brand celebrates multifaceted artistry.
• •Quality & Tastemaking: Despite the playful and sometimes rugged exterior, there's an emphasis on quality.
• •Living Life to the Fullest ("Specializing in Life"): A core theme is embracing life's pleasures, experiences, and odd pairings.
• •Connection to Roots & Community: A sense of pride in his Queens, New York origins and a connection with his fanbase is evident.

Best Practices

• •Channel Bronson's Voice: Always write as if Action Bronson himself is speaking. Use his characteristic slang, directness, humor, and confident, sometimes boastful, yet endearing tone. Think "big, fluffy sweetheart who isn't opposed to the occasional smoke and can also rap his ass off."
• •Embrace Imperfection & Authenticity: Don't be overly polished or corporate. Minor grammatical quirks or a very conversational style can enhance authenticity, reflecting Bronson's "straight-talking nature."
• •Use Vivid & Sensory Language: Especially when referencing food, art, or experiences. Bronson's lyrics and descriptions are often rich with imagery and sensory details.
• •Incorporate Humor & Wit: Keep the copy light-hearted and entertaining. Tongue-in-cheek remarks and a playful attitude are key.
• •Be Confident & Bold: Reflect the brand's (and Bronson's) unapologetic and larger-than-life approach. Use strong statements and exude passion for the products and the lifestyle.

Social Perception

Extension of Action Bronson's Persona, Cult Following & Loyalty, Unique & Bold Aesthetic, Source of Exclusive/Collectible Items, Concerns about Customer Service

Copy Examples

• •QUEENS FINEST. FRESH BAKLAVA JUST DROPPED. Cop this [Product Name] before it's gone like yesterday's zeppole. STRICTLY FOR THE HEADS. 🔥 #BaklavaFleaMarket #ActionBronson #Streetwear
• •WORLDS COLLIDE. Dr. Baklava and the [Collaborator Name] locked in the lab again. Shit's about to get weird, wild, and wonderful. You ain't ready. Stay tuned. 🐊 #BaklavaWorldwide #ActionBronsonCollab #Sneakerhead
• •FROM MY KITCHEN TO YOURS. This ain't your nonna's olive oil (unless your nonna's a G). Drizzle this liquid gold on everything. TASTE THE POWER. 🤌 #FuckThatsDelicious #BaklavaEats #ActionBronson
• •Still sleepin'? The Flea Market's always open. Rare gems, everyday heat. Tap in or stay basic. Your call, champ. 😉 [Link to store] #Baklava #ActionBronsonStore #GetSome
• •SOUND WAVES FROM THE DOCTOR. That classic [Album Name] heat, back on wax. Limited run for the true connoisseurs. Don't play yourself. 🎶 #ActionBronsonMusic #VinylJunkie #BaklavaRecords