Brand Tone

Whimsical & Enthusiastic, Friendly & Approachable, Creative & Imaginative, Playful & Fun

Brand Values

• •Creativity and Artistry
• •Quality and Freshness
• •Personalization and Collaboration
• •Passion

Best Practices

• •Always inject a sense of fun, creativity, and enthusiasm into the copy. Use words like "magic," "adventure," "dream," and "wild" to reinforce the brand's imaginative spirit.
• •Use a personal, first-person voice ("I'm here to make it happen," "We believe"). Address the customer directly using "you" and "your" to maintain a friendly, conversational, and collaborative feel.
• •Keep captions on highly visual platforms like Instagram concise and impactful. Let the incredible cake photos be the hero and use the text to add a touch of personality or a call to action.
• •Regularly remind customers of the commitment to quality ingredients and scratch baking. This reinforces the core value of quality and justifies the artisanal nature of the products.
• •Frame every custom cake as a collaboration. When posting, celebrate the idea or theme that the customer provided. This shows appreciation and encourages future customers to be creative with their requests.

Social Perception

Overwhelmingly positive; perceived as a highly skilled artisan capable of executing complex and creative designs, fostering a sense of community and loyal following through consistent, friendly engagement.

Copy Examples

• •Straight out of an enchanted forest and into your celebration! 🌲✨ We had a blast bringing this magical dragon cake to life. What fantasy world should we bake up next? Let us know your dream theme! #BakingGoneMad #FantasyCake #EdibleArt #CakeWizard
• •Don't Just Order a Cake. Unleash an Adventure. Your wildest ideas, baked from scratch with a sprinkle of madness. Let's create something unforgettable together. [Start Your Custom Order]
• •Why settle for ordinary? Your next event deserves a centerpiece that’s as unique as you are! From gravity-defying superhero cakes to elegant floral designs, Baking Gone Mad turns your vision into a delicious reality. Serving Surprise, AZ and beyond. Tap to get a quote for your slice of madness! #CustomCakesAZ #PartyPlanning #BoringCakesAreOver
• •They said "Make it galaxy-themed, but with a horror twist"... We said "Challenge accepted." 😈✨☄️ #CakeDecorating #BakingTikTok #CustomCreations #BakingGoneMad
• •Psst... We've Been Baking Up Some Magic! ✨