Brand Tone

Educational & Informative, Passionate & Enthusiastic, Friendly & Approachable, Community-Focused, Artisanal & Quality-Oriented

Brand Values

• •Craftsmanship & Tradition
• •Education & Empowerment
• •Quality & Natural Ingredients
• •Passion & Joy
• •Community & Connection

Best Practices

• •Always let the genuine love for baking shine through in your words. Use evocative language that describes the sensory experience of baking (aroma, texture, taste).
• •Frame content around learning and discovery. Offer valuable tips, explain the "why" behind techniques, and encourage experimentation.
• •Use inclusive language ("we," "us," "together"). Encourage interaction, ask questions, and feature user-generated content or testimonials when appropriate.
• •Highlight the use of natural ingredients, traditional methods, and the satisfaction of creating something by hand.
• •Avoid overly technical jargon without explanation. Make sure the information is accessible to beginners while still offering depth for more experienced bakers. Maintain a friendly and encouraging voice.

Social Perception

Highly Regarded for Workshops, Expert & Knowledgeable, Positive & Encouraging Learning Environment, Authentic & Trustworthy

Copy Examples

• •Unlock the magic of sourdough! ✨ From nurturing your first starter to pulling this golden beauty from your own oven – we’ll guide you every step of the way. Our workshops are more than just recipes; they're about understanding the ancient craft and finding your baking rhythm. Ready to bake with passion? Link in bio for upcoming classes! #SourdoughJourney #BakingBreadNL #ArtisanBread #LearnToBake #AmsterdamFood
• •Tired of store-bought bread? Discover the joy of baking your own delicious, healthy sourdough! 🥖 Join our hands-on workshops in [Amsterdam/Zwolle] and learn the secrets from expert baker Rudy. Small classes, personal guidance, and you’ll go home with your own amazing loaf! Book your spot today & taste the difference. [Link to workshop page] #SourdoughWorkshop #BakingClassNL #HandmadeBread #BakingFromScratch
• •Welcome to Baking Bread NL – your home for authentic sourdough baking. We believe everyone can create incredible bread with their own hands. Through our engaging workshops and quality baking tools, we’re here to share our passion and expertise, helping you master the art of sourdough from starter to loaf. Let's bake something amazing together!
• •Starter looking a bit sleepy? 😴 Quick tip: A little bit of whole wheat flour can give it a boost! What are your go-to starter tricks? Share in the comments! 👇 #SourdoughTips #BakingHacks #BakingBreadNL #SourdoughStarter #HappyBaking
• •Warm Loaves & Happy Hearts: Your Next Baking Adventure Awaits! Hi [Name], Imagine the aroma of freshly baked sourdough wafting through your kitchen... With our upcoming workshops, this can be your reality! Learn the time-honored techniques, get hands-on experience, and connect with fellow baking enthusiasts. Spaces are filling up – find your perfect class!