Brand Tone

approachable, creative, and professional

Brand Values

• •Quality and Craftsmanship
• •Personalization and Celebration
• •Transparency
• •Customer Service

Best Practices

• •Balance Professionalism with Personality: While maintaining a professional image with high-quality photos and clear information, infuse personality through behind-the-scenes content and engaging captions. Let the passion for baking shine through.
• •Use Celebratory and Evocative Language: The copy should reflect the joy of the occasions the products are for. Use words that evoke taste, celebration, and craftsmanship (e.g., "indulgent," "handcrafted," "centerpiece," "memorable").
• •Be Transparent and Helpful: Continue the practice of providing clear, honest information on the website and in communications. This builds trust, especially for a home-based business. Address customer questions proactively in posts and stories.
• •Let the Visuals Do the Talking: The products are highly visual. Ensure copy complements the images and videos rather than overpowering them. Keep captions concise and engaging, prompting interaction with questions.
• •Maintain Consistency Across Platforms: While the format may change (e.g., TikTok vs. website), the core tone—approachable, creative, professional—should remain consistent. The voice on Instagram should feel like it belongs to the same brand as the one on the website's FAQ page.

Social Perception

The public perception of Bakery One & Co. appears to be that of a high-quality, artisanal bakery specializing in beautiful, custom-made celebration cakes and treats. The brand is perceived as a small, passionate business, which often fosters a sense of connection and trust with customers. The 5-star hygiene rating further solidifies its reputation as a reliable and safe choice. Their active and aesthetically pleasing social media presence contributes to a perception of being a modern and skilled cake artistry business.

Copy Examples

• •Crafting forever moments, one sugar flower at a time. We were so honored to create this bespoke buttercream centerpiece for E&J's special day. Here's to a lifetime of sweetness! #WeddingCake #BespokeBakes #BakeryOneAndCo #UKBakery
• •Your weekend just got a whole lot sweeter! ✨ Introducing our new 'Movie Night' treat box, packed with gooey brownies, chunky cookies, and caramel blondies. Limited availability! Order yours via the link in our bio before they're all gone. #TreatBox #BakeryOneAndCo #WeekendTreats #ShopLocalUK
• •(Video with trending, upbeat music) Text overlay: "Watch us work our magic on this birthday drip cake! 🎨✨ From crumb coat to final flourish. What theme should we do next? Let us know in the comments! #CakeDecorating #ButtercreamCake #BehindTheScenes #CakeArt"
• •Bespoke Bakes for Life's Sweetest Celebrations. At Bakery One & Co, we handcraft every cake, brownie, and biscuit with passion, right here in our 5-star rated home bakery. Let's create something delicious for your next special occasion.
• •Hello [Name]! Did someone say cake? Whether you're planning a birthday, an anniversary, or just need a midweek pick-me-up, we've got you covered. As a thank you for being part of our community, enjoy 10% off your next order with code SWEET10. #BakeryOneAndCo #Handmade #SpecialOffer