Brand Tone

Knowledgeable, Friendly, Community-Oriented, Practical, Trustworthy

Brand Values

• •Expertise & Quality
• •Customer Satisfaction
• •Passion for Equestrianism
• •Community & Tradition
• •Accessibility

Best Practices

• •Emphasize Experience and Knowledge: Casually weave in mentions of their long history (e.g., "Since 1980...") or the expertise of their staff, especially Carmen, in relevant contexts like saddle fitting or product recommendations.
• •Use Welcoming and Inclusive Language: Employ a friendly, approachable tone. Phrases like "We're here to help," "Your equestrian family," or "Horse people helping horse people" can foster a sense of community.
• •Be Genuinely Helpful: Provide practical advice, tips, and solutions in your content, mirroring their blog posts and focus on proper equipment use. This reinforces their value beyond just selling products.
• •Showcase Passion for Equestrianism: Let the love for horses shine through. Use enthusiastic language when describing products or the equestrian lifestyle. Share stories or customer highlights (with permission) that resonate with fellow riders.
• •Maintain a Consistent Voice Across Platforms (with nuances): While the core tone (knowledgeable, friendly, passionate) should remain, adapt the style slightly for different platforms. For example, TikTok can be more informal and trend-driven, while website copy might be slightly more detailed and informative. However, the underlying values and expertise should always be evident.

Social Perception

Baker's Saddlery is likely perceived as a well-established, reliable, and knowledgeable local tack shop, especially valued by those who have interacted with Carmen Griscti and benefited from his experience. They are seen as a go-to source for a wide range of equestrian needs. The social media presence, particularly on TikTok, helps them connect with a younger audience and project a more modern, approachable image while still retaining their core identity of expertise. Customers likely appreciate the personalized service, especially regarding saddle fitting, and the commitment to quality products. The positive mention of their customer service further enhances this perception.

Copy Examples

• •Headline: Your Partner in Every Ride Since 1980. Body: From your first lesson to the champion's circle, Baker's Saddlery has been equipping riders with the best. Our experienced team, led by Carmen Griscti, is here to help you find exactly what you and your horse need. Visit us in-store or online! #BakersSaddlery #EquestrianExperts
• •Headline: The Perfect Fit, Guaranteed. Body: Finding the right saddle is crucial. At Baker's, we don't just sell saddles; we provide expert fitting services to ensure comfort and performance for you and your equine partner. Book your personalized saddle consultation today! #SaddleFitting #HappyHorseHappyRider
• •Headline: More Than Just a Tack Shop – It's a Community. Body: Baker's Saddlery is proud to be a hub for local riders. We offer a wide selection, great advice, and a passion for all things equestrian. Stop by, say hello, and let us share our love for horses with you. #EquestrianLife #ShopLocalHorse
• •Headline: Gear Up for the Season! Body: Whether it's new blankets for the cold or fly protection for the summer, Baker's has you covered. Check out our latest arrivals and practical tips to keep your horse comfortable all year round. #HorseCare #SeasonalEssentials
• •Headline: Ride with Confidence. Shop with Baker's. Body: With decades of experience and a commitment to quality, Baker's Saddlery provides everything you need for a successful and enjoyable ride. Explore our extensive range online or visit our store for personalized service. We're here for your journey. #RideOn #TrustedTack