Brand Tone

Professional and Approachable.

Brand Values

• •Dependability and Trust
• •Safety
• •Customer-Centricity
• •Affordability and Efficiency
• •Experience

Best Practices

• •Leverage Your Heritage: Always connect the product to the larger "Baker's" family brand and its long history. Phrases like "A Baker's tradition since 1936" build immediate trust.
• •Segment Your Messaging: Tailor the copy to the audience. Use professional, efficiency-focused language for industrial clients (e.g., "blasting," "purity," "logistics") and fun, creative language for consumers (e.g., "spooky fog," "cool science," "party effects").
• •Prioritize Safety in All Communications: Every piece of content, especially for B2C audiences, should mention or link to safety guidelines. This reinforces the brand's value of responsibility.
• •Be the Approachable Expert: Use blog posts and social media to answer common questions and showcase new uses for dry ice. This builds authority while remaining helpful and accessible.
• •Consolidate Your Online Presence: To avoid confusion, redirect the bakersdryice.com URL to the dry ice page on bakersgas.com. Ensure all social media bios for the parent company mention "Dry Ice" as a key product offering.

Social Perception

The public perception of the Baker's brand family is that of a reliable, long-standing local business with excellent customer service. It is viewed as both an industrial supplier and a community-focused hardware and services provider. The lack of a dedicated online storefront for "Baker's Dry Ice" and the non-functional URL suggest that its direct brand recognition may be low, with most customers likely discovering it through the main Baker's Gas & Welding Supplies entity.

Copy Examples

• •Freshly Manufactured Dry Ice for Your Business. The Purity You Need, The Reliability You Expect. Get a Quote Today.
• •🎃 Spooky season is coming! Create unforgettable fog effects for your pumpkins and potions. Stop by Baker's to grab your dry ice—sold by the pound! #Halloween #DryIceEffects #Spooky
• •Since 1936, the Baker family has been a name you can trust. As a division of Baker's Gas & Welding Supplies, Baker's Dry Ice brings over 80 years of experience to every order, ensuring you get the highest quality dry ice with a commitment to safety and service.
• •Keep your products fresh, from farm to table. Baker's Dry Ice is the trusted choice for shipping temperature-sensitive goods across Michigan, Ohio, and Indiana. Dependable supply, delivered.
• •Planning a graduation party or special event? Make it memorable with dramatic, smoking mocktails and centerpieces. Baker's Dry Ice makes it easy and affordable. Learn how!