Brand Tone

Welcoming, Friendly, Passionate, Curated, Appreciative, Authentic, Aspirational, Accessible, Charming, and Tasteful

Brand Values

• •Timelessness
• •Quality and Craftsmanship
• •Thoughtful Curation
• •Beauty in the Everyday
• •Customer Connection
• •Supporting Small Business
• •Blending Old and New

Best Practices

• •Emphasize the "Why": Connect products back to the core values of timelessness, beauty, and thoughtful curation. Explain *why* an item was chosen for the store.
• •Use Warm and Inclusive Language: Employ words like "welcome," "discover," "your," "together," and "friends" to create a sense of community and personal connection.
• •Highlight the Personal Touch: Remind customers that items are "hand-picked" or "carefully selected," reinforcing the non-mass-produced feel.
• •Tell a Story (Briefly): Whether it's the craftsmanship of an item, the inspiration behind a collection, or the joy of finding a unique antique, small narrative elements can add depth.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the accompanying imagery across all platforms – bright, tasteful, and inspiring.

Social Perception

Positive Local Destination, Aesthetically Pleasing, Small Business Appeal (Generally perceived as a charming and well-regarded local store in DeLand, FL, valued for its unique and tastefully selected items. Seen as a good place for finding gifts. Customers likely appreciate supporting a local, small business)

Copy Examples

• •Discover timeless treasures, thoughtfully chosen for you and your home. At Baker & Co., we believe in beauty that lasts. #HomeMercantile #CuratedLiving
• •Welcome to Baker & Co. Home Mercantile – where every piece tells a story. Find inspiration and hand-picked goods to make your everyday life a little more beautiful. #DeLandFL #ShopSmall
• •Quality craftsmanship meets timeless style. Explore our collection of apparel, home décor, and unique antiques, curated to bring lasting elegance into your world. #BakerAndCoHome #TimelessDesign
• •From cherished antiques to modern essentials, create a space that’s uniquely yours. Baker & Co. blends the past and present for a home full of character and charm. #FoundAndCurated #HomeStories
• •More than just a shop, it's an experience. Step into Baker & Co. Home Mercantile and find pieces that speak to your heart. Supporting a small business with a big dream! #FloridaShopping #UniqueFinds