Brand Tone

Inspirational & Passionate, Friendly & Approachable, Expert & Professional, Design-Oriented & Stylish

Brand Values

• •Customer Focus & Service: Providing excellent customer service, including after-sales care and personalized design advice, is a core tenet.
• •Design Excellence & Passion: A deep love for tiles and interior design drives the company to offer unique, stylish, and high-quality products. They aim to "inject personality into all manner of design projects."
• •Quality & Affordability: Baked Tiles strives to offer "great quality tiles at affordable prices" and "high-end design online."
• •Innovation & Trend Awareness: The team actively seeks out the latest tile innovations and designs from Europe to keep their collections fresh and exciting.
• •Heritage & Experience: The family's long-standing involvement in the tile industry underscores their knowledge and commitment.

Best Practices

• •Embrace Passion & Enthusiasm: Always write with a genuine love for design and tiles. Use vibrant, descriptive language that conveys excitement and inspires creativity.
• •Be a Helpful Guide: Position the brand as a knowledgeable and approachable expert. Offer advice, answer questions thoroughly, and make customers feel supported throughout their journey. Use phrases like "we're here to help" or "let us guide you."
• •Focus on "Togetherness": Use inclusive language that fosters a collaborative spirit, such as "Let's create," "Your room, our tiles." This reinforces the partnership aspect of the design service.
• •Showcase Expertise with Clarity: When discussing technical aspects or design principles, do so in an accessible and understandable way. Avoid overly technical jargon unless clearly explained. Highlight the qualifications of the design team.
• •Maintain Visual & Verbal Synergy: Ensure the visual elements (high-quality imagery, stylish design showcases) align with the inspirational and design-led tone of the copy. The words and pictures should tell the same story of quality, beauty, and passion.

Social Perception

Highly Positive, Trusted & Reliable, Inspirational & Creative, Valued for Design Expertise

Copy Examples

• •Instagram Post (Image: Stunning kitchen backsplash with unique patterned tiles): "Stop dreaming, start creating. ✨ Our [Tile Name] collection brings personality and passion to the heart of your home. Swipe to see the transformation and tap the link in bio for your free design consultation! #BakedTiles #KitchenInspo #HomeRenovation #InteriorDesign #TileLove #DreamKitchen"
• •Facebook Ad (Carousel of different tile styles): "Your perfect space is waiting. From timeless Victorian patterns to sleek modern designs, Baked Tiles offers beautiful, quality tiles for every style and budget. Get expert advice from our interior designers and free samples to find your perfect match. Let's create something amazing together! Shop now: [Link to website] #BakedTiles #HomeDecor #Tiles #InteriorDesignLovers #RenovationProject"
• •Website Banner: "More Than Just Tiles. It's Your Vision, Realised. Discover handpicked collections and get free expert design advice. Your room... our tiles! Explore Now."
• •Email Marketing Subject: Don't Just Renovate, Inspire!: "Hi [Customer Name], Ready to transform your space from ordinary to extraordinary? At Baked Tiles, we're passionate about helping you find the perfect tiles that tell your story. Explore our latest arrivals, bursting with European flair and timeless designs. Plus, our friendly design experts are here to help bring your vision to life, free of charge. Click here to get inspired: [Link to new arrivals/blog]"
• •TikTok Video (Fast-paced montage of tile installations with upbeat music): "Tile transformation time! ✨ From drab to fab with Baked Tiles. So. Many. Styles. 😍 Which one is your fave? 👇 #BakedTileCo #TileTok #HomeMakeover #DIYInspo #InteriorGoals #Satisfying"