Brand Tone

Friendly, personal, celebratory, youthful, and enthusiastic

Brand Values

• •Family and Personal Touch
• •Quality and Craftsmanship
• •Customer Celebration
• •Community and Trust
• •Accessibility

Best Practices

• •Always Tell the Story
• •Use a Celebratory and Enthusiastic Tone
• •Incorporate Social Proof
• •Keep it Personal and Conversational
• •Highlight Quality and Trust Signals

Social Perception

Overwhelmingly positive, demonstrated by actively promoted 500+ five-star reviews and an average 4.8+ star rating on Etsy, indicating high customer satisfaction. The brand is seen as a go-to for celebratory treats, fostering transparency and community through active, visually-driven social media engagement.

Copy Examples

• •Say hello to your new obsession! ✨ Our Double Chocolate Chunk Cookie Pies have officially landed. Imagine a warm, gooey center, premium chocolate, and that perfect homemade taste, delivered right to your door. Tag a friend who NEEDS this in their life! #BakedByAllina #CookiePie #Indulgence
• •Planning your big day? 💍 Let us add a sweet touch! From 'Will you be my bridesmaid?' proposal biscuits to beautiful wedding favours, our bakes are made with love, from our family to yours. Send us a message to chat about your custom wedding order! #WeddingFavoursUK #BridalBiscuits #BakedByAllina
• •Make this Father's Day extra special! Surprise him with a box of our signature brownies or a giant personalised cookie. Because the best dads deserve the best bakes. Order by [Date] for guaranteed delivery!
• •Packing up this gorgeous box of custom baby shower biscuits! 👶🍼 We love being a small part of your big celebrations. What occasion should we bake for next? Let us know in the comments! #PackingOrders #SmallBusinessUK #BakedWithLove
• •A sweet treat, just for you! 🤫 Hey [Customer Name], Thanks for being part of the Baked by Allina family! As a little thank you, here's 10% off your next order. Whether you're celebrating something special or just need a midweek pick-me-up, we've got you covered. Happy indulging!