Brand Tone

informal, playful, indulgent, and adventurous

Brand Values

• •Enjoyment & Indulgence: Positioned as tasty treats that offer a fun and delicious experience.
• •Accessibility & Convenience: Emphasizing federal legality (hemp-derived), no medical card requirement, and discreet shipping.
• •Quality & Potency: Claims of using high-quality ingredients and lab-tested products for a potent experience.
• •Innovation & Uniqueness: Offering "exotic" and uniquely shaped edibles like "Coned" and "Dope Dough".
• •Customer Experience: While there are some negative reports, the brand aims to provide good customer service and educational resources. Their mission is stated as helping people enhance their lives physically, creatively, and emotionally through responsible use of their products.

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., playful, witty, indulgent, reassuring) and those it is not (e.g., overly technical, clinical, aggressive, childish). Provide "do's and don'ts" for language.
• •Know Your Audience: Understand their humor, their pain points, and what kind of content resonates with them. Tailor the playful and indulgent tone to match their lifestyle and reasons for using the products (e.g., relaxation, fun).
• •Embrace Storytelling & Relatability: Use scenarios and language that customers can connect with – the end of a long workday, a fun night with friends, the need for a moment of indulgence. User-generated content is great for this.
• •Be Consistent Across Platforms, Adapt for Context: While the core playful and indulgent tone should remain, adapt its intensity and specific phrasing for different platforms (e.g., more visual and quippy on TikTok/Instagram, potentially slightly more informative alongside the fun on the website blog).
• •Maintain a Balance with Responsibility: Given the nature of the product, ensure the playful tone doesn't overshadow responsible consumption messaging. Integrate disclaimers and dosage advice clearly, even if the overall tone is lighthearted. The brand already does this by mentioning "responsible use" and providing product information.

Social Perception

Many customers enjoy the taste and the relaxing/euphoric effects of the products. The unique product forms (cones, cookie dough) are a point of attraction. Concerns exist regarding product consistency, potency for some users, shipping issues, and customer service responsiveness in some cases. Some users perceive the brand as potentially overpriced or have questioned the transparency of lab testing in the past. The legality of Delta-8 THC products can be a point of confusion or concern for some consumers, though Baked Bags emphasizes federal compliance. TikTok comments show a mix of positive experiences, questions about international shipping, and general curiosity.

Copy Examples

• •(IG Post for "Coned" edibles): "Warning: May cause spontaneous joy and an uncontrollable urge to share (or not 😉). Our Chocolate Cones are here to elevate your chill. #BakedBags #Coned #EdibleAdventure #TreatYourself"
• •(TikTok Video Script Snippet): "POV: You just remembered you have Baked Bags Dope Dough waiting for you after a long day. Cue the happy dance! 💃🕺 What's your go-to unwinding ritual? #DopeDough #BakedGoodness #RelaxAndUnwind #SweetEscape"
• •(Website Banner for New Flavor): "Your tastebuds called, they want this. Introducing [New Flavor]! Get ready for a flavor explosion that’s seriously potent and seriously delicious. Shop now before it’s all gone! #FlavorDrop #BakedBagsNew #PotentAndTasty"
• •(Facebook Ad targeting stress relief): "Adulting is hard. Deliciously potent edibles aren't. Unwind, de-stress, and find your happy place with Baked Bags. Federally legal, discreetly delivered. You deserve this. #StressLess #BakedBliss #RelaxationStation"
• •(Email Subject Line for a promotion): "Psst... Your Next Favorite Treat is Waiting (and it's on sale!). Open up for a sweet deal on ultimate relaxation. #BakedDeals #SweetSavings #IndulgeResponsibly"