Brand Tone

Approachable and Friendly, Trustworthy and Scientific/Knowledgeable, Passionate and Dedicated, Appetizing and Indulgent, Informative and Reassuring

Brand Values

• •Quality
• •Safety and Trust
• •Innovation and Science-Backed Baking
• •Customer Focus and Responsiveness
• •Accessibility and Inclusivity
• •Health-Conscious Options

Best Practices

• •Always Emphasize "Delicious" AND "Gluten-Free"
• •Be Warm, Empathetic, and Reassuring
• •Subtly Weave in the "Science" Aspect for Credibility
• •Showcase Customer Love and Community
• •Maintain Visual Consistency with Tone

Social Perception

Highly Regarded within the Gluten-Free Community, Trusted Source for Celiacs, Delicious Alternative, Innovative and Problem-Solving, Reliable Quality

Copy Examples

• •Headline: Finally, Gluten-Free Bread That Tastes Like…Well, Bread! Body: Tired of crumbly, tasteless gluten-free options? At Baked2GO, our food science expertise meets artisan baking to bring you breads, bagels, and treats that are so delicious, you'll forget they're gluten-free. Taste the love (and science!) in every bite. #DeliciouslyGlutenFree #Baked2GOMTL
• •Headline: Your Safe & Savory Gluten-Free Haven. Body: Living with celiac disease or gluten sensitivity? We get it. That’s why our Montreal bakery is 100% dedicated gluten-free, with rigorous testing for your peace of mind. From our fluffy loaves to our tempting pastries, enjoy with confidence! Our passion is your delicious, worry-free indulgence. #GlutenFreeSafety #TrustBaked2GO
• •Headline: Science Says: Gluten-Free Can Be Amazing! (We Proved It) Body: Our founders aren't just bakers; they're food scientists on a mission to perfect gluten-free! We've cracked the code to bring you unparalleled taste and texture. Experience the Baked2GO difference – where every product is a masterpiece of flavor and science. Explore our latest creations! #ScienceOfBaking #GlutenFreeInnovation
• •Headline: Freshly Baked Happiness, Delivered. (Yes, Even Gluten-Free!) Body: Craving warm, fresh-baked goods but need them gluten-free? Baked2GO offers a mouthwatering selection of breads, muffins, cookies, and more, all crafted with care in Montreal. Many say it's the best GF bread they've ever had – why not find out for yourself? Order online for a taste of joy! #GlutenFreeGoodness #MontrealBakery
• •Headline: Don't Just Take Our Word For It... Body: "By far the best gluten-free bread I've ever had. My order arrived the next day and everything was so fresh and delicious!" - Stephanie W. Our customers rave about the taste, texture, and quality. Join the happy Baked2GO family and rediscover the joy of baked goods! #CustomerLove #TopRatedGlutenFree