Brand Tone

Passionate & Enthusiastic, Authentic & Homemade, Personal & Caring, Quality-Focused & Artisanal, Community-Oriented & Grateful

Brand Values

• •Quality & Freshness
• •Passion & Joy
• •Authenticity & Tradition
• •Customer Focus & Personalization
• •Community & Connection
• •Sustainability/Conscientiousness

Best Practices

• •Tell Gabriela's Story: Consistently weave elements of Gabriela’s personal journey, her passion for baking since childhood, her Chilean heritage, and her background in food science into communications. This reinforces authenticity and the personal touch.
• •Emphasize 'Handmade' and 'Quality Ingredients': Always highlight the use of fresh, high-quality, natural ingredients and the from-scratch, artisanal baking process. Avoid jargon that sounds overly commercial or mass-produced.
• •Use Warm, Enthusiastic, and Slightly Whimsical Language: Reflect Gabriela’s passion and the joy of baking. Words like "love," "magic," "delicious," "scrumptious," "heart," and "dream" align with the established tone.
• •Showcase Customer Love & Community Connection: Share positive testimonials, highlight local awards, and mention community involvement. Express gratitude towards customers to foster a sense of shared experience and appreciation.
• •Maintain Visual Consistency: Ensure that photography and visual branding (colors, fonts, imagery) across the website and social media reflect the homemade, high-quality, and celebratory nature of the products. Visuals should be vibrant, appealing, and professional yet warm.

Social Perception

High-Quality & Delicious, Celebrity-Approved Baker, Personal & Trustworthy, Accommodating, Award-Winning & Recognized, Artistic & Creative

Copy Examples

• •Headline: From Gabriela’s heart, to your celebration. Body: "Experience the love in every layer. At Bakealicious, we pour passion into every handmade cake, using only the freshest ingredients – just like Gabriela has for years. Taste the difference dedication makes."
• •Headline: The Stars Align for Bakealicious! 🌟 Body: "Join the ranks of Taylor Swift and Ed Sheeran! Discover why Bakealicious By Gabriela is Sydney's go-to for show-stopping, artisanal cakes. Handmade with tradition and the finest ingredients, ready to make your moment unforgettable."
• •Headline: More Than Just a Cake, It’s a Bakealicious Moment. Body: "Every occasion deserves a touch of Bakealicious magic. Gabriela's passion, rooted in family tradition and a love for quality, shines through in every bite. Let us bake your next cherished memory."
• •Headline: Your Dream Cake, Baked with Care. (Vegan, GF, You Name It!) Body: "At Bakealicious By Gabriela, we believe everyone deserves incredible cake. That’s why we lovingly craft delicious options for all dietary needs – from vegan delights to gluten-free masterpieces. Because joy should be for everyone."
• •Headline: Award-Winning Taste, Neighourhood Charm. Body: "Voted Northern Beaches' Best Bakery/Cake Shop, Bakealicious By Gabriela blends artisanal quality with a personal touch. Gabriela’s commitment to fresh, homemade goodness is our promise to you. Come taste what the community is raving about!"