Brand Tone

Youthful and Edgy, Passionate and Enthusiastic

Brand Values

• •Youthfulness
• •Passion for Anime
• •Community
• •Pop Culture Engagement
• •Streetwear Aesthetics

Best Practices

• •Keep it Energetic and Youthful: Employ a tone that is enthusiastic, direct, and avoids overly formal or corporate language.
• •Establish Clear Guidelines: Define the brand's voice, tone, and style in a comprehensive style guide.
• •Train Copywriters: Ensure all copywriters understand the brand's tone and can replicate it consistently.
• •Review and Edit: Implement a review process to ensure all content aligns with the brand's tone before publication.
• •Monitor Customer Feedback: Pay attention to customer comments and adjust the tone as needed to better resonate with the target audience.

Social Perception

Trendy, Passionate, Community-driven, Stylish, Pop-culture engaged

Copy Examples

• •"Level up your style with our new anime-inspired collection!"
• •"Show off your love for your favorite series with our exclusive graphic tees."
• •"Join the BAKA fam and express your unique style with our trendy streetwear."
• •"Cop the freshest anime drip and turn heads wherever you go!"
• •"Get your hands on limited-edition designs that scream your fandom!"