Tono de Marca

inspirational, calm, minimalist, friendly, encouraging, organized, intentional, and aspirational

Valores de Marca

• •Simplicity & Minimalism
• •Functionality
• •Quality
• •Inspiration & Creativity
• •Happiness

Mejores Prácticas

• •Lead with Purpose: Start copy with the "why" behind the product. Focus on the feeling or outcome—clarity, creativity, organization—rather than just the features.
• •Use Calm and Simple Language: Avoid jargon, overly complex sentences, or excessive exclamation points. Keep the language as clean and minimalist as the product designs. Let the product and the visuals do most of the talking.
• •Ask Inspiring Questions: Engage the audience by prompting them to think about their own goals, plans, and creative pursuits. This aligns with the brand's inspirational value.
• •Emphasize Quality and Sensation: Use descriptive words that evoke the feeling of using the products, such as "smooth paper," "sturdy cover," and "thoughtful layout." This reinforces the brand's commitment to quality.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy always matches the minimalist, bright, and clean aesthetic of the brand's photography and website design. The words and images should work together to tell a cohesive story.

Percepción Social

chic, reliable, high-quality domestic brand; perceived as premium yet accessible for stationery lovers who value design and planning; products are inspiring and a pleasure to use, fostering emotional connection

Ejemplos de Copy

• •Your future is a blank page. Start writing the next chapter. Our new 2026 planner is here to help you design your days with intention and clarity. Simple, functional, and ready for your big plans.
• •A space for your thoughts, dreams, and midnight ideas. Our classic notebook features 90 gsm paper, perfect for every pen you own. What will you fill your pages with? #BaşkaDefter #Journaling
• •Create Your Order. Find clarity and inspiration with 20% off all planners and notebooks. It's time to invest in your goals.
• •Ready for a fresh start? Your new favorite notebook awaits.
• •Stop letting your ideas fade away. Başka Defter offers the tools you need to capture, plan, and achieve. High-quality paper, minimalist design, and endless possibilities. Discover the perfect partner for your creativity.