Brand Tone

Friendly and Approachable, Empowering and Inspirational, Appreciative and Community-Focused, Trendy and Fun, Informative and Helpful

Brand Values

• •Affordability
• •Quality
• •Customer Satisfaction
• •Inclusivity & Empowerment
• •Cruelty-Free and Vegan-Friendly
• •Lip Health and Hydration
• •Trendiness
• •Community Building

Best Practices

• •Use Inclusive and Empowering Language: Address your audience as "Beauties," "Boss Babes," or similar terms that foster a sense of community and confidence. Highlight how products enhance natural beauty.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use emojis where appropriate (especially on social media), ask questions, and show genuine appreciation. Share behind-the-scenes glimpses or personal anecdotes from the founder to humanize the brand.
• •Emphasize Key Values Consistently: Regularly weave in mentions of affordability, quality, lip health benefits (like hydration and Vitamin E), cruelty-free/vegan aspects (if applicable and verified), and the brand being Black-owned and female-led.
• •Keep it Trendy and Upbeat: Use current slang or references relevant to the beauty community (especially on TikTok and Instagram). Focus on the fun and joy of makeup and self-expression.
• •Be Authentic and Transparent: Share the brand's story and mission. Acknowledge customer support and feedback openly. If there are challenges (like overcoming fear of going live), sharing these can build deeper connections. Ensure claims about products (e.g., ingredients, benefits) are accurate.

Social Perception

Positive Customer Experiences, Supportive of a Small, Black-Owned Business, Engaged Community, Seen as Trendy and Fun

Copy Examples

• •✨ Gloss up, Beauties! ✨ Get ready to drench your lips in our NEW [Product Name] collection! 💖 Packed with Vitamin E for ultimate hydration and a pop of [Color/Feature] that’s oh-so-trendy. Affordable glam that feels as good as it looks. Tap the link in bio to shop and shine! 🛍️ #BajonBeauty #NewCollection #LipGlossLove #AffordableBeauty #BossBabe
• •Packing a little bit of happiness for one of our amazing #BajonBeauties! 🥰 Thank you, [Customer Name], for your support! We know you’re going to slay with these glosses. ✨ Want your own bundle of joy? Shop now via the link in our bio! #LipGlossBusiness #SmallBusinessOwner #CustomerLove #TrendyMakeup #SupportSmall
• •Your Daily Dose of Deliciously Hydrating Lip Love! 💋 Bajon Beauty Collection: Where trendy, high-quality, and affordable lip glosses meet. Nourish your pout, empower your look. Shop Cruelty-Free & Vegan-Friendly Options!
• •Tired of choosing between quality and price? 💁‍♀️ At Bajon Beauty, you don’t have to! Discover our vibrant, vitamin-E enriched lip glosses and lashes that enhance your natural beauty without breaking the bank. Fast shipping & amazing customer service always! Shop our collection today. #BajonBeautyCollection #AffordableGlam #LipCare #BeautyDeals
• •💖 You’re Our VIP! Unlock Exclusive Deals & Shine with Bajon Beauty! 💖 (Email Body Snippet): Hey Beautiful! As part of the Bajon Beauty family, we wanted to give you a first look at... plus a special treat! We believe everyone deserves to feel confident and radiant. That's why we create high-quality, affordable, and always trendy beauty essentials made with love. Thank you for being on this journey with us!