Brand Tone

Caring & Nurturing, Trustworthy & Reassuring, Informative & Helpful, Premium & High-Quality, Natural & Pure, Friendly & Approachable

Brand Values

• •Safety & Gentleness
• •Natural & Organic Purity
• •Efficacy
• •Transparency
• •Family-Centric
• •Quality
• •Sustainability & Ethical Sourcing

Best Practices

• •Emphasize Gentleness and Safety Above All: Every piece of copy should reassure parents that the products are exceptionally gentle and safe for the most delicate skin, referencing natural ingredients and certifications like EWG VERIFIED™ frequently.
• •Use Warm, Empathetic, and Nurturing Language: Adopt a tone that speaks parent-to-parent, understanding their concerns and desires for their child's well-being. Words like "precious," "gentle," "soothe," "nourish," "care," and "peace of mind" align well.
• •Highlight Natural Purity and Transparency: Consistently mention "100% natural," "organic," "plant-based," and "ethically sourced" ingredients. Be open about what's in the products and why, reinforcing the brand's transparency.
• •Focus on Solutions and Positive Outcomes: Address common parental concerns (e.g., eczema, sensitive skin) and frame Baja Baby products as the gentle, effective solution that leads to a happy, comfortable baby and a relieved parent.
• •Maintain Visual and Verbal Consistency: Ensure that the imagery used (soft, natural, loving) and the language across all platforms (website, social media, packaging, ads) reflect the same core values of purity, care, and trustworthiness.

Social Perception

Highly Trusted for Sensitive Skin, High-Quality Natural/Organic Option, Effective, Pleasant Experience, Worth the Price for Quality, Canadian Brand Appeal

Copy Examples

• •Headline: Pure Care for Your Little One’s Precious Skin. Body: Tired of mystery ingredients? Baja Baby offers gentle, EWG VERIFIED™ skincare, crafted with the purest natural and organic botanicals. Soothe, nourish, and protect your baby’s delicate skin, naturally. Because they deserve nothing but the best. Call to Action: Discover the Gentle Difference.
• •Headline: Finally, Relief for Your Baby’s Sensitive Skin. Body: Is eczema, dryness, or baby acne a concern? Our parent-founded line uses the power of nature, like calming calendula and pure glacial water, to bring comfort and smiles back to bath time. Trusted by parents, loved by babies. Call to Action: Shop Soothing Solutions.
• •Headline: Bath Time Bliss, Bottled. Body: Transform bath time into a moment of pure, gentle connection. Baja Baby’s luxurious, plant-based formulas cleanse and hydrate without harsh chemicals. Soft skin, happy baby, worry-free parent. Call to Action: Explore Our Organic Collections.
• •Social Media Post (Instagram/Facebook): Image: A happy baby in a bathtub or a flat lay of Baja Baby products. Caption: Gentle enough for newborns, powerful enough for the whole family’s sensitive skin needs. ✨ Our commitment? 100% natural, organic ingredients and EWG VERIFIED™ peace of mind. What’s your Baja Baby favorite? #BajaBaby #OrganicSkincare #SensitiveSkin #BabyCare #NaturalBaby #EWGverified
• •Short Ad Copy (e.g., Google Ads): Headline 1: Baja Baby Organic Skincare Headline 2: Gentle Relief for Sensitive Skin Headline 3: EWG Verified & All Natural Description: Trusted by parents for eczema & dryness. Shop our natural baby lotions, washes & balms. Pure, safe, effective.