Brand Tone

Hopeful, Reassuring, Informative, Educational, Natural, Holistic, Caring, Empathetic, and Professional (with a Traditional Leaning)

Brand Values

• •Natural Healing
• •Pet Well-being
• •Quality and Authenticity
• •Holistic Approach
• •Transparency (to a degree)

Best Practices

• •Consistently use terms like "natural," "herbal," "holistic," "traditional wisdom," and "gentle" to reinforce the core brand value.
• •Provide clear, concise information about the product's ingredients and TCVM principles without overwhelming the reader with overly technical jargon.
• •Leverage positive customer stories and testimonials (ethically and transparently) to demonstrate the potential benefits and build trust.
• •Include disclaimers as appropriate to manage expectations and adhere to regulations.
• •Maintain a hopeful and reassuring tone, acknowledging the challenges pet owners face while offering a potential solution.

Social Perception

Appeals to pet owners seeking natural or complementary therapies. Mixed reviews on external platforms require managing expectations by emphasizing supplement role, not veterinary treatment.

Copy Examples

• •Give them the gift of nature's best.
• •Because they deserve every chance at a happy life.
• •See the difference tradition can make.
• •Empower their body's innate healing capabilities.
• •Our carefully formulated herbal supplement is designed to provide comfort, support immune function, and help manage tumors, giving you and your pet more precious moments together.