Brand Tone

Friendly, Professional, and Community-Focused

Brand Values

• •Community Health and Wellbeing
• •Customer Service and Care
• •Tradition and Trust
• •Accessibility and Convenience
• •Expertise and Reliability

Best Practices

• •Emphasize 'Community' and 'Local': Consistently weave in references to Invercargill and the local community to reinforce their long-standing local presence and commitment.
• •Use Warm and Approachable Language: Employ words like 'friendly,' 'caring,' 'your neighbours,' and 'we're here to help' while maintaining a professional demeanor appropriate for healthcare.
• •Highlight Expertise with Confidence, Not Jargon: Talk about knowledgeable pharmacists and comprehensive services in a way that builds trust without being overly clinical or intimidating.
• •Show, Don't Just Tell, Care: Instead of just saying 'we care,' provide examples like 'delivery for those who can't make it in' or 'our team is always ready with advice.'
• •Maintain a Consistent Voice Across Platforms: Ensure that the tone used on the website, social media, and any print materials is harmonious, reflecting the friendly, professional, and community-oriented values.

Social Perception

Positive and Trusted, Community Staple, Helpful and Reliable Resource

Copy Examples

• •Headline: Your Health, Our Priority. Since 1980. Body: At Baillie & Lewis Pharmacy, we're more than just prescriptions. We're your Invercargill neighbours, dedicated to providing expert advice, friendly service, and a wide range of health and gift solutions for your whole family. Come see why our community has trusted us for generations.
• •Headline: Feeling Under the Weather? We're Here to Help. Body: From expert advice on minor ailments to flu vaccinations and essential health checks, our knowledgeable pharmacists at Baillie & Lewis are ready to support your wellbeing. Plus, explore our unique range of gifts!
• •Headline: More Than a Pharmacy, We're Part of Your Community. Body: Baillie & Lewis Pharmacy: Proudly supporting Invercargill with comprehensive pharmacy services, thoughtful gifts, and a commitment to your family's health. Ask about our delivery service and loyalty rewards!
• •Headline: Expert Care, Close to Home. Body: Need reliable health advice or a prescription filled with a smile? Our experienced team at Baillie & Lewis Pharmacy offers a professional yet personal touch, ensuring you get the care you deserve. Visit us or our adjacent Wellness Centre.
• •Headline: Your One-Stop Shop for Health and Happiness in Invercargill. Body: Whether it's essential medicines, a last-minute gift, passport photos, or friendly health advice, Baillie & Lewis Pharmacy has you covered. We're committed to making your life easier and healthier.