Brand Tone

Caring & Empathetic, Trustworthy & Educational, Solution-Oriented & Positive, Community-Focused

Brand Values

• •Pet Well-being
• •Quality & Safety
• •Transparency & Education
• •Family & Community
• •Natural Solutions

Best Practices

• •Always Prioritize the Pet's Perspective and Well-being: Frame benefits around how the product improves the pet's life (e.g., "helps *him* feel calm," "supports *her* joints"). Use empathetic language that resonates with loving pet owners.
• •Emphasize Natural, Safe, and Quality Ingredients: Consistently highlight terms like "all-natural," "full-spectrum hemp," "veterinarian-approved," and "third-party tested" to reinforce trust and commitment to quality.
• •Maintain a Supportive and Educational Stance: Provide clear information about how CBD works and its benefits for specific conditions, positioning the brand as a knowledgeable partner in pet health, rather than just a seller.
• •Incorporate Authentic Stories and Testimonials (Ethically): Share real (or realistic, representative) stories of how pets have benefited, like the story of Bailey the pug, to build emotional connection and credibility. Ensure any claims are compliant with regulations.
• •Be Mindful of Regulatory Guidelines: Given the FDA warning letter, it's crucial to ensure all copywriting avoids making unapproved drug claims or implying that products can diagnose, treat, cure, or prevent diseases. Focus on general wellness, comfort, and support within regulatory boundaries. Claims should be carefully reviewed for compliance.

Social Perception

Highly Positive, Effective, Trustworthy, Caring Customer Service. However, the FDA warning letter presents a significant counterpoint.

Copy Examples

• •Headline: Give Your Best Friend the Gift of Comfort. Naturally. Body: At Bailey's, we understand your pet is family. That's why our veterinarian-approved CBD products are crafted with all-natural, full-spectrum hemp oil to help ease their anxiety, support joint health, and bring back their youthful spark. Because a happy pet means a happy you.
• •Headline: More Playful Days, More Peaceful Nights. That’s the Bailey’s Promise. Body: Inspired by our own pug, Bailey, our mission is to help your furry companions live their best lives. Our gentle, effective CBD oils and chews are designed to support calmness and well-being, so you can cherish every moment together. See the Bailey’s difference.
• •Headline: Purity You Can Trust. Results You’ll Love. Body: Choosing the right CBD for your pet can be overwhelming. Bailey’s makes it simple. We use only the finest, USA-grown hemp and transparent, third-party lab testing. Our commitment? Safe, natural relief that helps your pet thrive. Explore our solutions for anxiety, mobility, and more.
• •Headline: Supporting Senior Pets, One Happy Wag at a Time. Body: Watching your loyal friend age can be tough. Bailey’s CBD is here to help manage their discomfort and boost their vitality. Our specially formulated hip and joint chews and oils can help them rediscover their mobility and enjoy their golden years with comfort and joy.
• •Headline: Join the Bailey’s Family: Where Pet Wellness Comes First. Body: From our family to yours, Bailey’s CBD is dedicated to enhancing the lives of pets through natural, high-quality supplements. We’re not just a brand; we’re a community of pet lovers committed to transparency, education, and giving back. Discover why thousands trust Bailey's for their pet’s wellness journey.