Brand Tone

Authentic & Down-to-Earth, Passionate & Craft-Focused, Friendly & Approachable, Slightly Rugged & Adventurous, Trustworthy & Quality-Conscious

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •Authenticity & Transparency
• •Customer Satisfaction
• •Sustainability & Responsibility
• •Passion for the Craft

Best Practices

• •Let your personalities shine through.
• •Use descriptive language that highlights the craftsmanship, the materials, and the durability (e.g., "every stitch matters," "sourced with care," "built for a lifetime").
• •Avoid overly formal or corporate speak.
• •Show, Don't Just Tell: Use behind-the-scenes content, videos of the crafting process, and detailed product shots to visually reinforce the handmade, quality aspect.
• •Reinforce the commitment to customer satisfaction and the passion behind the brand.

Social Perception

Highly Positive: Customers overwhelmingly perceive BaileysBespoke as a provider of exceptional quality, durable, and beautifully crafted goods. Trustworthy & Reliable: The brand is seen as honest, with excellent customer service that resolves issues effectively. Artisanal & Unique: Customers appreciate the handmade nature and the care that goes into each product, viewing them as special items.

Copy Examples

• •"Handmade goods for the modest adventurer"
• •"It started, as good things often do, over a pint."
• •"Just two mates, Tristan and Peter, with a shared belief: that making something with your own hands, something real and lasting, is a kind of magic."
• •"No fuss, no fast fashion, just honest, hand-crafted goods for your everyday adventures."
• •"every stitch matters," "sourced with care," "built for a lifetime"