Brand Tone

Professional, Knowledgeable, Reliable, Trustworthy, Practical, Solution-Oriented, Community-Focused, Approachable, Environmentally Conscious

Brand Values

• •Quality
• •Sustainability
• •Innovation
• •New Zealand Heritage & Community
• •Customer Trust & Longevity
• •Reliability & Durability

Best Practices

• •Emphasize "New Zealand Made & Owned": Consistently highlight their local heritage and understanding of New Zealand conditions. This resonates with local pride and trust.
• •Lead with Reliability and Durability: Use words like "trusted," "proven," "durable," "long-lasting," and "quality-assured" to reinforce their core product strengths.
• •Integrate Sustainability Naturally: Weave in messages about their recycling programs and commitment to the environment as a core part of their identity, not just an add-on.
• •Maintain a Helpful, Solution-Focused Voice: Frame product information around solving customer problems (e.g., water conservation, drought protection, specific site challenges).
• •Use "Since 1973" or "50 Years of Experience" When Appropriate: Subtly remind customers of their long-standing expertise and the trust built over time.

Social Perception

Established and Reputable, Focus on Quality and Durability, Growing Awareness of Sustainability, Concerns (Historical), Trusted Partner

Copy Examples

• •Secure Your Water Future. Trust 50 Years of Bailey Quality. For five decades, New Zealanders have relied on Bailey Tanks for dependable water storage. Our commitment to quality materials and innovative design means a solution built to last, safeguarding your most precious resource. Explore our range, crafted for NZ conditions.
• •Sustainable Water Solutions, an NZ Tradition. At Bailey Tanks, sustainability isn't a trend, it's a responsibility. From recycling milk bottles into our durable pipes to our unique tank recycling program, we're dedicated to smarter water management for a greener Aotearoa. Invest in a Bailey, invest in the future.
• •Got Water Needs? We've Got the Tank. And the Expertise. Whether it's for the farm, the bach, or your new build, Bailey Tanks offers a comprehensive range of water tanks and pipes. Backed by 50 years of innovation and Kiwi ingenuity, our team is here to help you find the perfect fit.
• •Peace of Mind, Litre by Litre. Don't leave your water storage to chance. Bailey Tanks are engineered for New Zealand's unique environment, ensuring robust performance and a service life you can count on. Secure, reliable, Bailey.
• •More Than Just a Tank. It's a Bailey. When you choose Bailey, you're choosing half a century of trust, a commitment to New Zealand, and a dedication to sustainable water management. Experience the Bailey difference for your property.