Brand Tone

Creative & Artistic, Community-Oriented & Supportive, Friendly & Approachable, Passionate & Authentic, Inspirational

Brand Values

• •Craftsmanship & Quality
• •Creativity & Originality
• •Community Support
• •Authenticity & Passion
• •Growth & Resilience
• •Inspiration

Best Practices

• •Embrace Authenticity: Share genuine stories about the art, the artists (Anna and Nathanael), and the community. Let your passion shine through. Avoid overly corporate or impersonal language.
• •Highlight Craftsmanship and Artistry: Use descriptive language that emphasizes the handmade nature, the texture of the wood, the intricacy of the mosaics, and the artistic vision.
• •Incorporate Community Focus: Regularly mention and promote the BB & Friends collective and other local artists. Frame purchases as supporting a wider creative ecosystem.
• •Maintain a Friendly and Approachable Voice: Use warm, inviting language. Don't be afraid to use puns or share lighthearted moments (like the "dog lovers and pun aficionados" aspect). Engage with your audience in a conversational manner.
• •Stay True to "Inspiring Community Through Art": Ensure that your messaging, whether about products, workshops, or the artists' journey, ties back to this core mission of inspiring creativity, connection, and appreciation for art.

Social Perception

Highly Positive, Valued Community Asset, Artistically Respected, Authentic and Hardworking

Copy Examples

• •Headline: From Our Hands to Your Home: Discover the Story in Every Bailey Builds Piece. Body: Each wood mosaic isn't just art; it's a piece of our heart, meticulously crafted in Duluth. Bring warmth, character, and a touch of inspired nature into your space. Explore the latest collection.
• •Social Media Post: Puns, pups, and pretty wood pieces! 😉 That's a typical day here at Bailey Builds. We're busy creating new art to inspire your world and support our amazing community of local makers. Swing by BB & Friends or visit us online! #BaileyBuilds #HandmadeArt #CommunityLove #WoodMosaic #DuluthArtists
• •Product Description (for a Wood Mosaic Kit): Unleash your inner artist! Our [Kit Name] Wood Mosaic Kit has everything you need to create your own Bailey Builds masterpiece. Inspired by nature, designed for connection – a perfect mindful project or a heartfelt gift. Get ready to build some beauty!
• •About Us Snippet: More than just wood and glue, Bailey Builds is a story of passion, community, and finding beauty in the unexpected. From a garage hobby to a thriving art collective, we’re Anna and Nathanael, sharing our love for handcrafted art and inspiring creativity in others. Join our journey!
• •Email Subject: ✨ Fresh from the Workshop: New Bailey Builds Art to Spark Joy! Email Body: Hello art lover! This week, we've been lost in the beauty of wood grain and the joy of creation. Discover the newest wood mosaics from Anna Bailey, ready to bring a unique story and a wave of inspiration to your home. Plus, see what our talented BB & Friends artisans have been crafting!