Brand Tone

Youthful, Enthusiastic, Accessible, Friendly, Trendy, Appreciative, and Customer-Focused.

Brand Values

• •Affordability & Value
• •Entrepreneurship & Inspiration
• •Passion for Beauty & Fashion
• •Inclusivity
• •Customer Satisfaction
• •Staying Current

Best Practices

• •Highlight affordability and value in product descriptions.
• •Use youthful and enthusiastic language, reflecting the brand's origin.
• •Maintain a friendly and accessible tone in all communications.
• •Emphasize trendiness and fashion-forwardness.
• •Use Inclusive and Empowering Language.

Social Perception

Positive, Trustworthy, Trendy, and Youthful, aiming to attract a younger, trend-conscious audience.

Copy Examples

• •Affordable Luxury Jewelry & Accessories
• •Delicate women's or girl's bracelet offers an attractive blend of elegance and beauty.
• •We believe you do not have to spend a lot of money to look good.
• •Discover Bailey B's Beauty, your go-to destination for trendy, top-notch jewelry and accessories at unbeatable prices.
• •Join our crew of boss babes, rulebreakers, and style superstars!