Brand Tone

Warm & Friendly, Caring & Passionate, Playful & Cheerful, Trustworthy & Quality-Conscious, Community-Focused

Brand Values

• •Love for Pets
• •Quality & Craftsmanship
• •Personalisation & Individuality
• •Style & Aesthetics
• •Customer Happiness
• •Community

Best Practices

• •Understand Your Audience Deeply: Write as if you're talking to a fellow pet lover. Use language and references they understand and appreciate. Emphasize the emotional connection they have with their pets.
• •Prioritise Warmth and Positivity: Ensure your language is consistently friendly, uplifting, and inclusive. Even when addressing potential concerns (like product care), maintain a helpful and positive approach.
• •Incorporate Pet-Centric Language (Authentically): Use terms like "furry friend," "pawsome," "wagging tails," etc., but ensure it feels natural and not forced. The key is genuine affection for pets.
• •Showcase, Don't Just Tell, Your Values: Instead of saying "we value quality," describe the "super soft minky fleece" or the "durable nylon webbing." Let the product details and customer stories reflect your values.
• •Maintain Consistency Across All Channels: Whether it's a website FAQ, an Instagram caption, a TikTok video, or an email newsletter, the core tone should remain recognizable. Create a simple brand voice guide if necessary for anyone creating content. Regularly review content to ensure it aligns.

Social Perception

Positive, Reliable, Engaging, Gift-Worthy, UK-Focused

Copy Examples

• •🐾 Paws what you're doing! 🎉 Our NEW collection of super-snuggly personalised blankets has just dropped! Imagine your furry best friend all cozied up in their very own fleece, embroidered with their name. Pure bliss, right? Spoil your pup (or kitty!) with the ultimate comfort. Tap the link in bio to make their dreams come true! #BaileyAndCoco #PersonalisedPetGifts #DogBlanket #SpoiledPup #NewCollection
• •Is your dog the most stylish pup in the park? 😉 They will be with a personalised Bailey & Coco collar and lead set! ✨ Crafted for comfort, designed for compliments. Choose their favourite colour, add their name, and watch them strut their stuff! Shop now and treat your four-legged family member: [Link to Website] #DogFashion #PersonalisedDogCollar #UKDogs #BaileyAndCocoStyle
• •Hey [Customer Name], Just a little something to make you and your furry friend smile! 😊 For the next 48 hours, enjoy 15% off all personalised bandanas. Perfect for those sunny park adventures or just looking adorable at home! Your companion deserves the best, and we love helping you show it. Use code: **PAWSOME15** at checkout. Wags & Woofs, The Bailey & Coco Team x
• •Weekend vibes with [Dog's Name]! 😍 Rocking their favourite Bailey & Coco bandana and living their best life. Who else’s fur baby deserves a little treat? 💖 #DogLife #HappyDog #BaileyAndCocoUK #PersonalisedPets #TikTokDogs
• •At Bailey & Coco, we're not just making pet accessories; we're celebrating the incredible bond you share with your furry family. Born from a love for our own four-legged companions, we pour our hearts into creating beautiful, high-quality, and personalised pieces that let your pet's unique personality shine. Because they're not just pets, they're family.