Brand Tone

Friendly and Approachable, Playful and Fun, Caring and Passionate (about pets), Creative and Stylish, Positive and Upbeat

Brand Values

• •Individuality and Personality
• •Quality and Durability
• •Pet Safety and Well-being
• •Customer Happiness
• •Joy and Fun
• •Craftsmanship

Best Practices

• •Embrace Playful Language: Use pet-related puns (e.g., "paw-some," "fur-tastic," "meow-gical"), alliteration, and lighthearted phrasing. Keep the language upbeat and cheerful.
• •Focus on Individuality & "Pawsonality": Continuously reinforce the idea that their products help pets express their unique character. Use words like "unique," "special," "one-of-a-kind," and "personality."
• •Prioritize Positivity and Joy: Frame products and messages in a way that evokes happiness, fun, and the special bond between pets and owners. Use vibrant and positive adjectives.
• •Be Pet-Centric but Owner-Friendly: While the products are for pets, the copy speaks to pet owners. Address their desires for their pets (style, safety, quality) in an engaging and relatable way.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the bright, colorful, and playful visuals used on the website and social media. The words should enhance the feeling conveyed by the images.

Social Perception

A provider of high-quality, stylish pet accessories, Trustworthy and reliable, Fun and creative, A brand that cares about pets, Australian-made

Copy Examples

• •Instagram Post (New Collar Collection): Unleash your pup's inner fashionista! 🤩 Our NEW collection of vibrant collars has just dropped, featuring paw-some patterns that'll have tails wagging all over the park. Handcrafted with love in Sydney, because your furry bestie deserves the brightest style and ultimate comfort. Tap to shop the look! #BaileyAndBone #NewCollection #DogCollars #PetFashion #PawsomeStyle #MadeInAustralia
• •Website Banner (Pet ID Tags): Adventure Awaits! Keep them safe & stylish with our custom Pet ID Tags. 🏷️ Fun designs, durable materials, and all their important info, because every pet deserves to show off their unique pawsonality while staying protected. Design yours today! [Link to Pet ID Tag Page]
• •Facebook Ad (Targeting New Pet Owners): Welcome to the amazing world of pet parenthood! 🎉 Spoil your new fur baby with Bailey And Bone's adorable and durable accessories. From personalized ID tags to a rainbow of collars, we help you celebrate their unique spirit. Because being a pet parent is an adventure best shared in style! Shop our new arrivals. #NewPet #PuppyLove #KittenCuddles #BaileyAndBonePets #PetEssentials
• •Product Description (Specific Pet ID Tag - e.g., "Cosmic Canine" design): Is your dog a superstar? ✨ Let their personality shine with our 'Cosmic Canine' Pet ID Tag! This out-of-this-world design is handcrafted from lightweight yet super-durable aluminum, ready for all their zoomies and explorations. Personalize it with their name and your contact details for peace of mind. After all, even space explorers need to find their way home! #DogTag #PetID #CosmicPup #PersonalizedPetGifts #SafeAndStylish
• •Email Newsletter Snippet (Promoting a Sale): Treat Your Furry Friend (and Your Wallet!). 🐶🐱 For a limited time, fetch some fantastic deals at Bailey And Bone! Get [X]% off all our fun-tastic collars, leads, and super-stylish ID tags. It's the perfect chance to refresh their look or grab that design you've been eyeing. Happy pets, happy prices! Shop the sale now! [Link to Sale Page] #PetSale #BaileyAndBoneDeals #SpoilYourPet