Brand Tone

Elegant & Luxurious, Nurturing & Caring, Informative & Empowering, Ethical & Conscious, Authentic & Transparent

Brand Values

• •Natural & Organic Ingredients
• •Efficacy & Visible Results
• •Ethical Practices
• •Sustainability & Kindness to the Planet
• •Customer-Centric
• •Empowerment
• •Affordable Luxury

Best Practices

• •Emphasize "Natural Luxury": Always balance the efficacy and luxurious feel of the products with their natural, botanical, and organic origins. Use descriptive words that evoke both indulgence and purity.
• •Highlight Ethical Commitments: Consistently weave in mentions of "vegan," "cruelty-free," "PETA certified," and "sustainably sourced" where relevant. This is a core part of the brand identity and a key differentiator.
• •Focus on Empowerment and Confidence: Frame product benefits around how they help the customer feel confident and beautiful in their own skin, reinforcing the "foundation-free" message.
• •Maintain an Educated yet Accessible Voice: Explain the benefits of key botanical ingredients in a way that is informative but not overly technical or jargon-heavy. The tone should be knowledgeable and trustworthy.
• •Use Warm, Positive, and Nurturing Language: The copy should feel supportive and caring, reflecting the brand's commitment to gentle, skin-loving formulations and overall wellbeing. Words like "glow," "radiance," "nourish," "revitalize," and "gentle" align well.

Social Perception

Trusted Quality, Ethically Sound, Luxurious yet Approachable, Gentle & Safe, Aspirational Natural Beauty

Copy Examples

• •Unlock your skin's natural luminosity. ✨ Our Rose Renew Serum, a potent blend of organic rose extracts and nourishing botanicals, works to deeply hydrate, regenerate, and restore your youthful glow. Embrace the luxury of nature and let your true radiance shine through. Vegan, cruelty-free, and lovingly crafted for you. #BaieBotanique #RoseRenew #NaturalGlow #LuxurySkincare #VeganBeauty
• •Tired of harsh chemicals and hidden ingredients? At Baie Botanique, we believe in the power of pure, plant-based skincare. Founded by makeup artist Sophie Oliver, our mission is to deliver visible results and skin confidence, ethically. Discover luxurious, PETA-certified vegan formulas that are as kind to your skin as they are to the planet. Your journey to radiant skin starts here. [Link to website] #EthicalSkincare #OrganicBeauty #CrueltyFree #PlantBased #BaieBotanique
• •Introducing Soleil by Baie Botanique – our NEW natural mineral sunscreen. ☀️ Shield your skin with the gentle power of non-nano zinc oxide, infused with nourishing botanicals to hydrate and protect. Kind to your skin, kind to the ocean. Embrace the sunshine, naturally and confidently. Shop now and enjoy introductory free shipping! #Soleil #NaturalSunscreen #ReefSafe #VeganSuncare #BaieBotanique
• •Experience the Baie Botanique difference: Luxurious, plant-derived skincare that delivers a visible, lasting radiance. Ethically crafted. Naturally potent. Go foundation-free with confidence.
• •Indulge your skin with our Regenerating Face Cream. A rich, yet easily absorbed, infusion of rose, antioxidants, and organic botanicals designed to hydrate, plump, and protect against daily stressors. Diminish fine lines and awaken a supple, revitalized complexion. Because your skin deserves the purest care. #OrganicFaceCream #AntiAgingNaturally #VeganSkincare #RoseSkincare #BaieBotanique