Brand Tone

Energetic and Vibrant, Friendly and Social, Trendy and Modern, Playful and Fun, Authentic (Local with International Appeal)

Brand Values

• •Social Connection: Creating a space where people can meet, socialize, and have fun with friends is a core message.
• •Quality Experience: "Great Cocktails" and "Good Music" suggest a commitment to providing high-quality offerings in their core services.
• •Energy and Entertainment: The focus on DJs, events, and a vibrant nightlife atmosphere points to entertainment as a key value.
• •Creating Memories: The emphasis on good times and social sharing implies a desire for patrons to leave with positive, lasting memories.
• •Inclusivity (implied): By welcoming both locals and tourists, they foster a diverse and open environment.

Best Practices

• •Embrace Energy: Use active voice, exclamation points (sparingly but effectively), and words that convey excitement and dynamism (e.g., "epic," "unforgettable," "vibrant," "ignite").
• •Stay Social and Inclusive: Address the audience directly (e.g., "you," "your crew"). Use welcoming language. Encourage interaction by asking questions and inviting tags/shares. Reflect the local and international appeal in language choices where appropriate (e.g., occasional Spanglish if it aligns with their audience).
• •Keep it Visually Driven and Trendy: Ensure copy complements the vibrant visuals. Use relevant and popular hashtags. Stay updated on current slang or social media trends if they fit the brand (without overdoing it).
• •Highlight Core Offerings: Consistently weave in keywords related to their strengths: "cocktails," "music," "DJ," "party," "nightlife," "friends," and the "Salento" location.
• •Be Authentic and Fun: Let the personality of the bar shine through. Don't be afraid to be a little playful or informal, especially on platforms like Instagram and TikTok. Use emojis to add personality and visual appeal.

Social Perception

The Go-To Nightlife Spot in Salento, Fun and Lively Atmosphere, Good for Drinks and Music, A Social Hub, Instagrammable

Copy Examples

• •Instagram Post (Image: Colorful cocktails and people dancing): Salento nights just hit different! 🎶🍹 Tag your crew you're bringing to Bahs this weekend! #BahsBar #SalentoNightlife #GoodVibesOnly #CocktailOClock #DJNights
• •Facebook Event Promotion: 🔥 Get Ready! This Saturday, DJ [DJ Name] is taking over Bahs Bar! Expect epic beats, signature cocktails, and a night you won't forget. Doors open at 9 PM. Who's in? #BahsSalento #PartyInSalento #LiveDJ #WeekendVibes #ColombiaFiesta
• •TikTok Video Caption (Video: Quick cuts of DJ, drinks, happy faces): Your weekend plans? Sorted. Bahs Bar. Salento. Be here. 🕺💃 #BahsBar #Salento #Nightlife #DJ #Cocktails #Dance #TravelColombia
• •Website Homepage Snippet: Bahs: Your escape into the heart of Salento's vibrant nightlife. Sip on expertly crafted cocktails, lose yourself in the music, and make memories with the best of friends. This is where the night comes alive.
• •Instagram Story (Poll): What's your Bahs mood tonight? A) Chill cocktails with friends 🍸 B) Dancing 'til dawn! 💃 Vote now & see you tonight! 😉 #BahsBar #SalentoNights