Brand Tone

Sophisticated, Authentic, and Conscious

Brand Values

• •Ethical Craftsmanship
• •Quality & Durability
• •Timeless Design
• •Functionality & Practicality
• •Customer Connection & Satisfaction
• •Passion for Leather
• •Australian Design

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand’s tone (e.g., sophisticated, warm, authentic, conscious), including preferred vocabulary, sentence structure, and a "do's and don'ts" list. Share this with anyone creating content.
• •Prioritize Storytelling: Weave the brand's narrative—its origins, ethical commitments, and the inspiration behind designs—into product descriptions, social media posts, and email marketing. Focus on the "why" behind the "what."
• •Emphasize Values Consistently: Ensure that core values like ethical production, quality craftsmanship, and timeless design are subtly and consistently reinforced across all written communications, from website copy to customer service emails.
• •Know Your Audience: Write for the "Bahru woman"—someone who appreciates quality, ethical practices, style, and functionality. Use language that resonates with her aspirations and values.
• •Maintain Authenticity and Transparency: Be genuine in your communication. If discussing ethical practices, provide specific details. If sharing product information, be clear and honest. This builds trust and reinforces the authentic aspect of the brand’s tone.

Social Perception

High-Quality & Well-Crafted, Ethical & Trustworthy, Stylish & Functional, Excellent Customer Service, Value for Money

Copy Examples

• •Headline: Enduring Style, Ethically Crafted. Your Story, Carried Beautifully. Body: At Bahru, we believe true luxury lies in the details: the supple feel of responsibly sourced leather, the skilled hands that shape each piece, and a design that transcends fleeting trends. Discover a companion for your journey, ethically made to last.
• •Headline: More Than a Bag. A Bahru. Body: Designed in Australia and brought to life by our artisan partners in India, each Bahru bag is a testament to timeless design and conscious craftsmanship. Experience the difference dedication makes – a piece that’s not just carried, but cherished.
• •Headline: The Art of Slow Leather. Body: In a world of fast everything, we choose a different path. Our leather goods are mindfully designed and ethically produced, ensuring every Bahru piece is one you’ll love for years, not just a season. Feel the quality, embrace the journey.
• •Headline: For the Woman Who Does It All, Beautifully. Body: Your life is a masterpiece of moments, big and small. Our thoughtfully designed leather bags are crafted to keep pace with your every day, offering effortless organization and enduring style. Because practicality and elegance should always go hand in hand.
• •Headline: Crafted with Conscience. Designed for Life. Body: From the heart of Australia to the skilled hands of our ethical workshop in India, every Bahru bag embodies our commitment to quality, integrity, and timeless appeal. Carry a piece that reflects your values and elevates your everyday.