Brand Tone

Elegant & Sophisticated, Inspirational & Empowering, Feminine & Modern, Approachable Luxury, Passionate & Artistic

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Exclusivity & Unique Design
• •Empowerment & Self-Love
• •Timelessness & Versatility
• •Meaningful Gifting

Best Practices

• •Develop a Brand Voice Chart: Document key characteristics of your tone (e.g., elegant, empowering, modern, passionate), along with do's and don'ts for language, specific empowering keywords (e.g., unique, confidence, radiant, define, elevate), and example phrases.
• •Focus on Her Story: Frame product benefits around how they make the customer feel and how they enable her to express herself. Use language that resonates with her aspirations for style, confidence, and individuality. (e.g., Become part of your story, celebrate the individuality and beauty of each person).
• •Maintain Visual & Verbal Harmony: Ensure the copywriting style consistently matches the sophisticated and aspirational imagery used on the website and social media. The elegance of the photos should be reflected in the elegance of the words.
• •Educate with Elegance: When explaining the quality of semijoias (e.g., materials, craftsmanship, care instructions), do so in a way that reinforces the brand's commitment to excellence and value, rather than sounding overly technical.
• •Consistent Storytelling Across Platforms: While the format may change (e.g., short TikTok captions vs. website descriptions), the core message of empowerment, quality, and unique style should remain consistent. Use similar keywords and calls to action that align with the overarching brand narrative.

Social Perception

High-Quality Fashion Accessories, Stylish & On-Trend, Desirable, Trustworthy (for its category), Aspirational yet Attainable

Copy Examples

• •Headline: Define Your Signature. Discover Bárbara Porto. Body: More than accessories, they are an extension of you. Handcrafted with passion and designed for the woman who owns her story. Explore collections that speak to your unique essence. #BarbaraPorto #TimelessElegance #OwnYourStory
• •Headline: Elevate the Everyday. Effortlessly. Body: From a simple t-shirt to your most cherished ensemble, let Bárbara Porto accessories be the touch that transforms. Discover the power of unique design and impeccable quality. Shine with confidence. #ModernSophistication #AccessoryOfTheDay #StyleElevated
• •Headline: The Art of Adornment. Crafted for You. Body: Each Bárbara Porto piece is a testament to exclusive design and meticulous craftsmanship. Semijoias that blend artistry with versatility, empowering you to express your individuality, beautifully. #HandmadeLuxury #UniqueDesigns #BeUnforgettable
• •Headline: Gift More Than Jewelry. Gift a Feeling. Body: Celebrate her uniqueness with a Bárbara Porto accessory. Timeless pieces that whisper elegance and shout confidence. Because the most meaningful gifts are those that reflect her inner brilliance. #GiftingWithLove #BarbaraPortoStyle #CherishedMoments
• •Headline: Confidence, Cast in Gold (or Silver). Body: Our latest collection has arrived. Discover pieces designed to make you feel as radiant as you are. Bárbara Porto: where contemporary design meets enduring quality. Step into your power. #NewCollection #LuxuryAccessories #FeelEmpowered