Brand Tone

aspirational, modern, and serene

Brand Values

• •Modern Aesthetics & Design
• •Comfort and Relaxation
• •Quality and Durability
• •Inspiration and Lifestyle

Best Practices

• •Lead with Lifestyle, Support with Features: Start captions and descriptions by evoking a feeling or a moment (e.g., "serene evenings," "joyful gatherings"). Follow up with the practical features like material, durability, or modular design.
• •Maintain a Refined Vocabulary: Use words like "sanctuary," "elegance," "minimalist," "serenity," and "curated" to reinforce the aspirational and high-quality perception. Avoid overly casual slang or hype-driven language.
• •Use "You" and "Your" to Center the Customer: Frame the copy around the customer's experience. Instead of "Our furniture is comfortable," write "Find your perfect comfort." This makes the message more personal and compelling.
• •Keep Calls-to-Action Clear and Soft: Use clear but not pushy CTAs. "Explore the collection," "Discover the details," and "Shop the look" are more aligned with the brand's sophisticated tone than "Buy Now!" or "50% Off!".
• •Ensure Visual and Textual Harmony: The copy should always match the mood of the visuals. If the image is calm and minimalist, the text should be clean, concise, and serene. This consistency across all content is key to building a strong, recognizable brand identity.

Social Perception

The public perception is largely positive, viewing products as high-quality, aspirational, and design-focused. Instagram serves as a primary lead generation tool, with the brand appearing responsive to customer inquiries.

Copy Examples

• •For a new collection launch (Instagram Post): Image: A stunning shot of a new modular sofa set during sunset. Copy: Evenings are meant for unwinding. Introducing the 'Azure' Collection—where modern design meets ultimate comfort. Transform your patio into a sanctuary of peace. Explore the full collection on our website. #WeGarden #OutdoorLiving #ModernFurniture
• •For a product benefit focus (Instagram Reel/Short Video): Video: A quick montage showing the furniture in different weather (sun, shade) and being easily wiped clean. Copy: Style that lasts, season after season. Our all-weather materials are crafted for durability without sacrificing design. Spend more time relaxing and less time worrying. #GardenFurniture #DurableDesign #OutdoorSanctuary
• •To highlight a specific product (Carousel Post): Images: Multiple angles of a hanging egg chair, including close-ups of the weaving and cushions. Copy: Your personal retreat is waiting. Gently sway into serenity with our 'Nest' Hanging Chair. It’s not just a seat; it’s an experience. Perfect for your favorite book and a quiet afternoon. Swipe to see the details. #HangingChair #PatioDecor #WeGarden
• •For a lifestyle/aspirational post (Instagram Story): Image: A flat-lay of coffee, a design magazine, and sunglasses on one of their outdoor tables. Copy: Your weekend morning, beautifully redefined. Our space, your moments. #OutdoorBliss #CoffeeTime #ModernLiving
• •Ad copy for a targeted campaign: Headline: Create Your Dream Outdoor Space Body: Don't just decorate your garden, design it. We & Garden offers curated collections of modern, durable, and beautiful outdoor furniture. From spacious dining sets to cozy lounge chairs, find the pieces that inspire you. Shop Now.