Brand Tone

Friendly and Approachable, Aspirational and Inspiring, Helpful and Service-Oriented

Brand Values

• •Aesthetic and Order
• •Accessibility
• •Customer Engagement

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that explicitly defines the brand's tone. Use a 'We Are This, We Are Not That' format. For example: 'We are: Inspiring, friendly, clean, helpful. We are not: Technical, exclusive, loud, salesy.'
• •Create a 'Word Bank': Compile a list of words that align with the brand (e.g., 'organize,' 'simplify,' 'brighten,' 'curate,' 'essentials,' 'serene,' 'home') and a list of words to avoid (e.g., 'cheap,' 'deal,' 'hurry,' 'buy now,' 'complicated').
• •Standardize Community Management Responses: Prepare templates for frequently asked questions (price, delivery, stock) that are pre-filled with the correct brand tone. This ensures that even quick replies are friendly, helpful, and consistent.
• •Prioritize Visual and Textual Harmony: Ensure the copy for each post or ad perfectly matches the visual. If the image is clean and minimalist, the copy should be concise and elegant. If the image is a vibrant lifestyle shot, the copy can be more emotive and inspiring.
• •Conduct Regular Content Audits: Once a month, review all outgoing communications — social media posts, ad copy, customer service emails — to check for consistency. This helps identify any deviations from the established tone and allows for course correction.

Social Perception

Positive but Nascent, Perceived as a Small, Local Business, Lack of Broad Awareness

Copy Examples

• •Clutter-free countertops are just a start. ✨ Our minimalist glass jars turn your pantry essentials into a beautiful display. Organize your peace of mind. Shop the collection via the link in our bio.
• •Your home should be your sanctuary. Create a corner of calm with our soft-touch throws and artisanal ceramic mugs. It's the little things that make a space feel like home. 🤍 #BahaHome
• •Tell us: what's the one room in your house you love organizing the most? The kitchen, the closet, the office? Share your happy space in the comments below! 👇
• •Less searching, more living. Our home organization solutions are designed to simplify your routine and bring a sense of calm to your daily life. Discover how beautiful an organized home can be.
• •Just in: The Simplicity Collection has arrived! Featuring clean lines and clever design, these pieces are made to make your home brighter and more functional. Limited quantities available — make them yours before they're gone.