Brand Tone

Empathetic, supportive, empowering, gentle, reassuring, positive, uplifting, caring, understanding, benevolent, and encouraging, speaking to the customer as a "sister" to create a safe and welcoming space.

Brand Values

• •Sorority and Support
• •Femininity and Self-Love
• •Well-being and Comfort
• •Empowerment and Rebirth
• •Expertise and Trust

Best Practices

• •Lead with Empathy
• •Use Empowering Language
• •Maintain the "Sister" Metaphor
• •Educate, Don't Just Sell
• •Be Authentic and Personal

Social Perception

Perceived as a sanctuary and vital resource for women dealing with cancer treatment, seen as a supportive, highly specialized, compassionate, and trustworthy partner that provides not only necessary products but also a strong sense of community and understanding.

Copy Examples

• •Embrace Your Beauty, Effortlessly. Introducing our new collection of chemo-approved turbans, designed in Paris with you in mind. Crafted from the softest, breathable fabrics, each piece is a gentle hug for your skin. Find the color that makes you smile and tie it with ease for a look that is beautifully and unapologetically you. Because feeling good is part of feeling better.
• •Your Comfort, Our Priority. Rediscover softness and support with our post-mastectomy bras. Designed with delicate materials and thoughtful details, they adapt to your body with grace and care. At Bahan, we believe lingerie should be a source of confidence and well-being. Let us help you find the perfect fit to feel comfortable and beautiful, every single day. #BahanParis #Sorority #SelfCare
• •Welcome, Sister. You're in a safe space. Navigating this journey can be challenging, but you don't have to do it alone. Bahan was created to be your ally, a place of softness and support. From expertly chosen cosmetics for sensitive skin to elegant hair solutions, everything here is selected with care to bring you comfort and serenity. Take your time, explore, and know that we are here for you.
• •Why Taking a Moment for Yourself is a Form of Strength. During treatment, your body and spirit are working incredibly hard. It's in these moments that self-care isn't a luxury—it's a necessity. Whether it's the simple ritual of applying a gentle moisturizer or finding a soft bonnet that helps you rest, these small acts of kindness to yourself can be a powerful way to reconnect and heal. At Bahan, we celebrate these quiet moments of strength.
• •Gentle Care for Your Skin's Journey. We know that cancer treatments can be harsh on your skin. That's why we've carefully curated a new range of cosmetics specifically formulated for the most sensitive skin. Free from irritants and enriched with soothing ingredients, this collection is here to nourish, hydrate, and protect. Give your skin the gentle, loving care it deserves.