Brand Tone

Artistic & Sophisticated, Conscious & Mindful, Exclusive & Contemporary, Expressive & Individualistic

Brand Values

• •Artistic Integrity
• •Sustainability
• •Uniqueness & Exclusivity
• •Quality Craftsmanship
• •Self-Expression

Best Practices

• •Embrace "Artwear" Terminology: Consistently use and define "Artwear" to reinforce the brand's unique positioning at the intersection of art and fashion.
• •Highlight Artistic Inspiration: Always connect products back to their artistic roots, whether it's a specific art movement, a classic piece, or a collaboration with a contemporary artist. Tell the story behind the design.
• •Emphasize Scarcity and Exclusivity: Regularly mention the limited nature of the capsules and the individual numbering of garments to enhance perceived value and exclusivity.
• •Weave in Sustainability Naturally: Integrate messages about sustainable fabrics, EU production, and conscious consumption as inherent aspects of the brand's quality and values, rather than just a footnote.
• •Use an Elevated yet Accessible Voice: Maintain a sophisticated and intelligent tone that reflects the art connection, but ensure the language remains clear, engaging, and inspiring for a fashion-conscious audience seeking self-expression.

Social Perception

Innovative Niche Brand, Quality and Sustainability Conscious, Artistically Driven, Positive but Emerging

Copy Examples

• •Headline: Wear Your Canvas. Body: BAGOUVE transforms timeless art and contemporary vision into limited edition apparel. Each piece is a statement, sustainably crafted in the EU for the discerning individual. Discover Artwear.
• •Headline: Beyond Fashion. It's Artwear. Body: At BAGOUVE, we believe clothing is a powerful form of expression. Our exclusive capsules, born from collaborations with artists and a commitment to sustainability, invite you to wear your story. Limited run. Infinite personality.
• •Headline: Sustainably Crafted. Artistically Inspired. Uniquely Yours. Body: Experience the BAGOUVE difference. Garments made with eco-conscious materials, inspired by the art world, and produced in limited quantities to ensure you own a piece as unique as your perspective.
• •Headline: The Art of Dressing, Redefined. Body: BAGOUVE offers more than just clothing; we offer wearable art. Each limited edition t-shirt and sweatshirt is a testament to creativity and sustainable practices. Express your identity, consciously.
• •Headline: Limited Edition. Unlimited Expression. Body: Discover BAGOUVE's latest art-inspired capsule. Sustainably made in Europe, each numbered piece is a collector's item designed to tell a story—your story. Shop the collection before it's history.