Brand Tone

Bold, Empowering, and Trendy. Energetic and confident, with a friendly and conversational element.

Brand Values

• •Empowerment
• •Individuality & Self-Expression
• •Affordability and Quality
• •Community and Collaboration
• •Trend-Consciousness

Best Practices

• •Lead with Empowerment: All copy should aim to uplift and inspire confidence. Use strong, active verbs and address the customer as a capable, stylish individual.
• •Embrace Bold Language: Don't shy away from confident, attention-grabbing words. Phrases like "unstoppable," "fearless," "iconic," and "statement-making" align perfectly with the brand voice.
• •Stay on Trend: Incorporate current and relevant fashion slang and hashtags (e.g., #ItBag, #BagOfTheDay) to show the brand is in the know, but use them authentically.
• •Foster Community Dialogue: When engaging on social media, use a conversational and encouraging tone. Ask questions, celebrate customer posts, and make them feel like part of an exclusive "boss diva" club.
• •Balance Aspiration with Accessibility: While the tone is aspirational, always ground it in the value of affordability. Remind customers that they can achieve a high-end, glamorous look without the high-end price tag.

Social Perception

The brand is perceived as a source for unique and stylish accessories that garner compliments, offering good quality for the price and positive customer service. There is appreciation for the brand's mission to support small businesses and collaborate with independent designers. It is seen as an accessible e-boutique for those seeking bold, statement pieces.

Copy Examples

• •Why fit in when you were born to stand out? Our new collection is for the bold, the brave, and the babes who write their own rules. Tap the link in bio to shop the glam. #DareToBeDifferent #BagLadyTrends
• •Warning: May cause too many compliments.
• •Don't just enter the room, own it. This isn't just a necklace; it's your new power accessory. Designed for the go-getters and the trendsetters, it’s the perfect final touch that says you’re not afraid to be seen. Style it your way and make it worth their while.
• •Affordable Glam. Unforgettable Style.
• •YOUR STYLE, YOUR STATEMENT. SHOP ACCESSORIES THAT EMPOWER.