Brand Tone

Playful and Fun, Practical and Straightforward, Friendly and Conversational, Confident and Unapologetic, Whimsical and Creative

Brand Values

• •Sustainability
• •Functionality and Practicality
• •Playfulness and Style
• •Affordability and Accessibility
• •Ethical Production
• •Community

Best Practices

• •Embrace Playful Practicality: Always balance the fun, whimsical elements with clear, straightforward information about the product's benefits and sustainable aspects. Don't let the playfulness overshadow the product's utility or the brand's eco-commitment.
• •Speak Like a Friend (Who Knows Their Stuff): Use a conversational, approachable tone. Address the audience directly ("you") and don't be afraid of a little quirkiness. However, ensure that when discussing materials or ethical practices, the information is accurate and transparent.
• •Let Your Visuals and Words Vibe: Ensure the copy complements Baggu's vibrant, colorful, and often UGC-driven visual identity. The words should feel as energetic and authentic as the images.
• •Highlight Values Subtly but Consistently: Weave in mentions of sustainability, durability, and ethical choices naturally within product descriptions, social media posts, and campaigns. It's not just a feature; it's who Baggu is.
• •Stay True, Even When Trendy: While acknowledging and participating in trends (especially on platforms like TikTok), ensure the core brand voice – its unique blend of fun, function, and eco-consciousness – remains distinct and doesn't get lost trying to be something it's not.

Social Perception

Trendy and Cool, Eco-Conscious, Durable and High Quality, Fun and Expressive, Cult Following/Collector's Item, Value for Money

Copy Examples

• •Instagram Post (New Print Launch): "Warning: May cause spontaneous smiles. 😉 Our new [Pattern Name] collection just dropped, bringing a fresh dose of joy to your everyday haul. Made with 100% recycled nylon, because looking good and doing good is always in style. #Baggu #SustainableStyle #PlayfulPrints"
• •Product Page Snippet (Standard Baggu): "Your groceries just got a glow-up. Our Standard Baggu isn't just a pretty face – it holds up to 50 lbs (that's 2-3 plastic bags worth!), folds flat, and is made from recycled stuff. Go on, make your errands a little happier and a lot greener."
• •Email Subject Line (Sale): "Oops, Did We Make Too Many Fun Bags? (Your Win!)"
• •TikTok Video Caption (Crescent Bag): "What fits in our Medium Crescent? Answer: More than you think. Your essentials, your not-so-essentials, and probably a small puppy (just kidding... mostly). Recycled, roomy, and ready for anything. #BagguCrescent #WhatsinMyBaggu #EverydayAdventures"
• •Website Banner (Sustainability Focus): "Making the world less trashy, one delightful bag at a time. Explore our latest recycled collection."