Brand Tone

playful, quirky, and matter-of-fact

Brand Values

• •sustainability
• •functionality
• •accessible style

Best Practices

• •Keep it Simple and Direct: Use clear and concise language. Avoid jargon and get straight to the point, reflecting the brand's matter-of-fact tone.
• •Inject Playfulness: Incorporate light humor, puns, and a friendly, conversational tone to align with the brand's quirky personality.
• •Highlight Both Form and Function: Always connect the stylish designs with practical benefits. For example, "Not just a pretty bag, it can carry up to 50 lbs of your stuff."
• •Foster Community through Language: Use inclusive language and encourage user interaction. Reposting and celebrating customer content with authentic captions can strengthen the brand-community bond.
• •Lead with Values: Weave sustainability and durability into the narrative. Instead of just stating facts, tell a story about how choosing BAGGU is a choice for a more sustainable and practical lifestyle.

Social Perception

BAGGU is widely perceived as a trendy, eco-conscious, and reliable brand. It has cultivated a strong community of loyal customers who appreciate both the aesthetic appeal and the brand's commitment to sustainability. On social media, particularly TikTok, the "What's in my Baggu" trend showcases the bags' surprising capacity and has contributed to their viral popularity. The brand is often associated with a "cool" and effortlessly stylish aesthetic, which is reinforced by their use of user-generated content in their marketing. Customers view the products as a worthwhile investment due to their durability and timeless designs.

Copy Examples

• •Your everyday just got a little more vibrant. Our new [Pattern Name] collection is here to add a pop of fun to your daily routine. Tote your essentials in style. #BAGGU
• •Over-packer? We've got you. Our classic reusable bag can handle it all, from a spontaneous grocery haul to your entire life's essentials. Seriously, try us. #BuiltToLast
• •The bag that hugs you back. Our Medium Crescent Bag is the perfect hands-free companion for all your adventures. It’s slouchy, stylish, and surprisingly spacious. #CrescentBag
• •Look good, feel good, do good. Each of our reusable bags is made from 100% recycled nylon, so you can carry your things and your values. #SustainableStyle
• •Spotted: Your new favorite bag. From the farmer's market to a weekend getaway, we have a bag for that. Find your perfect match. #GoBAGGU