Brand Tone

Friendly & Approachable, Passionate & Enthusiastic, Community-Oriented & Local, Creative & Unique, Resilient & Adaptable, Nostalgic

Brand Values

• •Creativity & Self-Expression
• •Community
• •Customer Connection/Service
• •Quality & Uniqueness
• •Adaptability & Forward-Thinking
• •Heritage & Legacy

Best Practices

• •Embrace the "Friendly Expert" Persona: Write as if you're a knowledgeable friend who's genuinely excited about shoes and customization. Use warm, approachable language but also showcase your expertise, especially regarding the custom print process and brand history.
• •Champion Creativity and Uniqueness: Consistently highlight the custom aspect and the ability for customers to express themselves. Use words like "unique," "custom," "design your own," "one-of-a-kind," "express yourself."
• •Acknowledge Heritage While Looking Forward: Blend nostalgia and their long history with a clear, optimistic vision for the future (online model, expanded custom services). Phrases like "Still the Baggins you love, now online" can bridge this.
• •Maintain a Strong Sense of (Victoria) Place, Even Online: Continue to mention their Victoria roots and the local artists/community when relevant. This maintains authenticity even as they focus on broader online sales. "From our home in Victoria to yours."
• •Be Transparent and Appreciative: Especially during this transition, continue the open communication style shown in their store closure announcements. Express gratitude to customers and maintain an upbeat, resilient tone about the future. Use "we" and "us" to foster a sense of community.

Social Perception

Baggins Shoes is widely perceived as a long-standing, cherished local institution in Victoria. They are highly regarded for their extensive Converse and Vans selection and, crucially, their unique custom shoe printing service. Customers appreciate the friendly service and the brand's community involvement. The news of the physical store closing was met with sentiments of nostalgia and understanding of the need to adapt, with support for their continued online presence and custom print shop. There's a general hope for their continued success in the new model.

Copy Examples

• •Headline: Still Your Soles, Custom Made. Body: For over 50 years, Baggins has been about unique kicks. Our Victoria store may be closing its doors in October, but our passion for custom style is stepping into a new era online! Design your dream Converse or Vans from anywhere. Let's create something legendary, together. #BagginsOnline #CustomSince69
• •Headline: Your Vision, Our Canvas. The Baggins Printshop is Fired Up! Body: The heart of Baggins beats strong in our Custom Printshop! While our retail spot is changing, our commitment to your unique expression isn't. Got an idea? We’ve got the tech and the passion to bring it to life on your favorite Chucks or Vans. Plus, get ready for more custom apparel! Shop online – we ship your style right to your door.
• •Headline: From Victoria With Love, To Your Feet, Wherever You Are. Body: Baggins Shoes is going global (from our Victoria HQ)! Our legendary selection and world-famous custom prints are now fully online. Thanks for 55 amazing years downtown, Victoria! The adventure continues at Bagginsshoes.com – your canvas awaits!
• •Headline: Keep the Baggins Spirit Alive: Design. Share. Wear. Body: We’re not just selling shoes; we’re celebrating individuality. Our doors on Johnson St. close this October, but the Baggins community and our custom print magic are just a click away. Dive into our online store and let’s keep making shoe history. Tag us in your Baggins customs!
• •Headline: New Chapter, Same Sole. Baggins is Evolving! Body: Big news! After 55 years, our Victoria retail store is closing in October as we embrace the future online and expand our beloved Custom Printshop! Thank you for your incredible support. Get ready for an even bigger focus on unique, custom-printed shoes and apparel, delivered from our heart in Victoria to yours. Explore the next step at Bagginsshoes.com.