Brand Tone

Inspirational, Curated, Friendly, Modern, Community-Oriented

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Curation
• •Customer Experience
• •Inspiration & Transformation
• •Global Connection & Support for Artisans

Best Practices

• •Emphasize Storytelling: Share the stories behind the products and the artisans who create them. This reinforces the values of craftsmanship and global connection.
• •Use Evocative and Sensory Language: Words like "inspirational," "transform," "beautifully curated," "handcrafted," and "unique" align with the brand's aspirational and quality-focused nature. Describe textures, colors, and the feeling products evoke.
• •Maintain a Warm and Helpful Voice: Ensure all communications, from product descriptions to customer service interactions, are friendly, approachable, and genuinely helpful, reflecting the positive in-store experience.
• •Highlight Quality and Curation: Consistently refer to the careful selection process, the quality of materials, and the uniqueness of the items to reinforce these core brand attributes.
• •Foster Community: Encourage interaction on social media, feature customer homes (with permission), and continue to highlight the global community of artisans you support. Use inclusive language like "our community".

Social Perception

Positive, Respected Local Business, Aesthetic Appeal, Trustworthy

Copy Examples

• •Website Homepage Banner: "Discover the Art of Home. Bagel & Griff brings you a curated collection of unique, handcrafted homewares from artisans around the world. Transform your space, inspire your life."
• •Instagram Post (New Product): "Hello, beautiful! ✨ Our latest arrival, this stunning hand-thrown ceramic vase, is ready to bring a touch of artisanal charm to your home. Each piece tells a story. What will yours say? #BagelAndGriff #Homewares #ArtisanMade #InteriorInspo #UniqueHome"
• •Product Description (Soft Furnishing): "Wrap yourself in comfort and style. Our new range of ethically sourced linen throws offers a perfect blend of modern elegance and timeless craftsmanship. Designed to elevate your everyday moments."
• •Email Newsletter Subject: "✨ Fresh Finds & Timeless Treasures Just Landed at Bagel & Griff!"
• •About Us Snippet: "At Bagel & Griff, we believe your home should be a sanctuary filled with pieces you love. Since 2004, we've passionately curated inspirational interiors, connecting you with the world's finest artisans and timeless designs."