Brand Tone

Passionate, Authentic, Family-Oriented, Welcoming, Playful, Energetic, Confident, and Proud

Brand Values

• •Quality & Tradition
• •Family
• •Authenticity
• •Customer Connection/Community
• •Discipline & Hard Work

Best Practices

• •Embrace "Babe" Playfully: Continue using "Babe" affectionately for both the team and the products (e.g., "The Salty Babe," "Check out these Babes"). Keep it light, confident, and fun.
• •Highlight Family & Tradition: Regularly share snippets of the family story, the generational techniques, and the passion behind bringing authentic NYC bagels to Florida. This reinforces warmth and authenticity.
• •Keep it Real & Energetic: Use vibrant language, emojis where appropriate (especially on social media), and maintain an upbeat, positive voice. Show the energy that goes into making the bagels.
• •Focus on Quality & Craftsmanship: Consistently mention "hand-rolled," "kettle-boiled," and "high-quality ingredients" to underscore the commitment to the traditional process and superior product.
• •Engage Authentically: Respond to comments and messages with genuine enthusiasm and a personal touch, making customers feel like part of the Bagel Babe family. Share user-generated content to build community.

Social Perception

Positive, Enthusiastic, Appreciative of Authenticity, Engaged, Loyal, Seen as a "Hidden Gem", Friendly, and Approachable

Copy Examples

• •Instagram Post: Sun's out, bagels out! ☀️ Our hand-rolled, NYC-style Beachy Babe is calling your name. Smoked lox, scallion schmear, capers, fresh tomato & red onion – it’s a St. Pete sunrise in every bite! #BagelBabeCO #NYCBagelsInFL #AuthenticGoodness #FamilyRecipe #EatLocalStPete
• •Facebook Ad: Tired of mediocre bagels? So were we! That's why our family brought generations of NYC bagel tradition to St. Pete. Hand-rolled, kettle-boiled, and baked fresh daily by the Babes. Taste the difference quality ingredients and a whole lotta love make. Order online for pickup! [Link to website] #RealBagels #BagelBabe #StPetersburgFL #FamilyOwned #TasteOfHome
• •TikTok Video Caption (showing bagel making process): No machines, just magic (and a little bit of Jersey grit 😉). Watch the Babes craft your perfect NYC bagel, from hand-rolling to kettle-boiling. This is how we roll! 🔥 #BagelBabe #HandRolledWithLove #NYCStyle #StPeteFoodie #BagelGoals
• •Website Homepage Banner: More Than Just a Bagel. It's a Tradition. It's Family. It's Bagel Babe – Bringing Authentic NYC Goodness to Florida, One Hand-Rolled Bagel at a Time.
• •Local Event Flyer: Get Your Babe On! 😉 Bagel Babe Co. is serving up authentic, hand-rolled NYC-style bagels and signature sandwiches. Find us at [Event Name] on [Date] and taste why we're St. Pete's go-to for real-deal bagels! #BagelBabeOnTheGo #SupportLocal #NYBagelFix