Brand Tone

Helpful and Customer-Oriented, Professional and Trustworthy, Knowledgeable and Passionate, Value-Driven, Direct and Informative

Brand Values

• •Customer Satisfaction
• •Quality
• •Value
• •Reliability and Trust
• •Expertise
• •Accessibility

Best Practices

• •Prioritize Clarity and Helpfulness: Ensure all copy is easy to understand, directly addresses customer needs or questions, and provides useful information. Avoid jargon where possible.
• •Emphasize Trust and Reliability: Consistently mention Norwegian ownership, local warehousing, fast delivery, and secure shopping. Highlight positive customer testimonials and satisfaction scores.
• •Showcase Expertise Subtly: Weave in product knowledge and travel insights naturally within product descriptions, blog posts, and customer interactions, reinforcing passion and expertise without being overbearing.
• •Maintain a Professional Yet Approachable Voice: Use clear, straightforward language. Be friendly and welcoming in customer communications, but maintain a professional demeanor that reflects a serious business.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is aligned. Develop internal guidelines if necessary to help all team members communicate with a unified brand voice.

Social Perception

Highly Positive, Efficient, Good Value, Helpful. The recent opening of a physical store is likely to enhance their reputation for accessibility and service. The active effort to gather and respond to customer feedback through platforms like Lipscore indicates a brand that listens to and values its customers.

Copy Examples

• •Headline: Ready for Adventure? We've Got the Bag for It. Body: From city breaks to mountain peaks, find your perfect travel companion at BagBrokers. Quality brands, expert advice, and fast Norwegian delivery. Explore our collection today! Call to Action: Shop Now and Travel Smarter.
• •Headline: Don't Let a Bad Bag Ruin Your Trip. Body: At BagBrokers, we handpick durable and stylish bags from the world's leading brands. Invest in quality, travel with confidence. Our experts are here to help you choose. Call to Action: Find Your Perfect Bag.
• •Headline: Norway's Choice for Bags & Travel Gear. Body: With fast shipping from our Asker warehouse, a 30-day open purchase, and a passion for quality, BagBrokers is your trusted partner for all things travel. Visit us online or at our new Slependen store! Call to Action: Discover Why Norwegians Choose Us.
• •Headline: Quality That Travels With You. Value That Stays. Body: Get the best of both worlds with BagBrokers. Premium suitcases, backpacks, and travel accessories at prices that make sense. Plus, free shipping over 1500 NOK. Call to Action: Explore Deals.
• •Headline: Expert Advice for Your Next Journey. Body: Not sure which bag fits your needs? Our knowledgeable team is passionate about travel and ready to guide you. Contact us or visit our blog for tips and inspiration! Call to Action: Get Expert Tips.