Brand Tone

Playful & Witty, Inspirational & Empowering, Stylish & Trendy, Approachable & Friendly, Creative & Expressive

Brand Values

• •Individuality & Self-Expression
• •Creativity & Design
• •Quality & Craftsmanship
• •Joy & Positivity
• •Customer Centricity
• •Sustainability (emerging)

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of the BAG&BONES voice (Playful, Inspirational, Stylish, Approachable, Creative) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Tailor the playful or empowering aspects of your tone to resonate with your target demographic (style-conscious homeowners, trendy businesses, event planners).
• •Use Storytelling: Share the stories behind designs, customer creations, or the inspiration for a collection. This makes the brand more relatable and reinforces values like creativity and individuality.
• •Incorporate User-Generated Content (UGC) Authentically: When sharing customer photos or testimonials, maintain the brand's voice in your captions and responses, celebrating their creativity while subtly reinforcing your brand messages.
• •Be Consistent Across All Channels: Ensure that the language used on the website, social media, email marketing, and even customer service interactions aligns with the established brand tone. Regular audits can help maintain this consistency.

Social Perception

Customers generally perceive BAG&BONES as a provider of high-quality, unique, and statement-making decor. They are seen as a brand that can transform a space and add personality. There's an appreciation for the customization options and the "cool factor" associated with their products. The general public (exposed through media and social sharing) likely sees BAG&BONES as a trendy, aspirational brand in the interior design and lifestyle space. Their products are often associated with stylish interiors, modern businesses, and memorable events. They are perceived as a leader in the LED neon sign market.

Copy Examples

• •Headline (Playful & Witty): "Don't just light up the room, electrify it. ✨ BAG&BONES – Your walls will thank you."
• •Social Media Post (Inspirational & Empowering): "Shine bright and own your space. Our latest collection is here to remind you of your power. What will your neon say? #BagAndBones #NeonDreams #EmpowerYourWalls"
• •Product Description (Stylish & Trendy): "Elevate your aesthetic with the 'Midnight Glow' neon. Its sleek lines and captivating hue bring a touch of sophisticated rebellion to any modern interior. Curated for the discerning eye."
• •Email Subject Line (Approachable & Friendly): "Hey Bright Spark! ✨ Fancy a peek at our newest neon wonders?"
• •Website Banner (Creative & Expressive): "Your Vibe. Your Sign. Your Statement. Co-create your dream neon with BAG&BONES and let your personality shine."