Brand Tone

humorous, irreverent, bold, chaotic, and unapologetic

Brand Values

• •Humor & Absurdity: The core of the brand is to inject humor into everyday life, particularly in mundane situations like traffic. They celebrate the 'weird' and 'unhinged'.
• •Boldness & Unapologetic Expression: Frog Mustard encourages customers to be bold and express their unique, sometimes controversial, sense of humor.
• •Quality & Durability: Despite the humorous nature, they emphasize the high quality of their weatherproof, UV-resistant vinyl stickers and strong magnets, designed to last.
• •Community: They aim to build a 'cult following' and an 'army of like-minded weirdos' who appreciate their humor.
• •Customer Satisfaction: Positive customer reviews and a focus on good customer service are evident. They respond quickly to messages and aim to resolve issues.
• •Eco-Friendliness (Packaging): They state their packaging is 100% recyclable, plastic-free, and eco-friendly.
• •Small Business Resilience: The brand story highlights their journey from a personal crisis to a successful small business.

Best Practices

• •Embrace the Absurd: Don't shy away from weird, niche, or 'shitpost' style humor. If it makes you laugh, it’ll likely resonate with your target audience.
• •Be Bold & Confident: Use strong, declarative sentences. Own the 'unhinged' and 'chaotic' aspects of the brand.
• •Inject Personality: Share the brand's origin story and the personalities behind it (Alyssa and Brian). This makes the brand more relatable and authentic.
• •Focus on the Reaction: Highlight how the stickers make people feel and the reactions they provoke – laughter, double-takes, starting conversations.
• •Balance Humor with Quality: While the humor is key, consistently remind customers of the product's high quality, durability, and weatherproof nature. This builds trust and justifies the purchase.

Social Perception

Positive customer feedback, viral & cult following, retail presence, media mentions, and an engaged community.

Copy Examples

• •Your car called. It's bored. Slap some chaos on it with our weatherproof stickers. Warning: may cause spontaneous laughter in traffic jams.
• •Life's too short for boring bumpers. Our magnets are like personality badges for your vehicle – unapologetically weird and surprisingly sticky.
• •Engineered to survive your questionable life choices (and car washes). Frog Mustard: Stickers that stick, humor that hits.
• •Join the Frog Army! We're not saying our stickers will solve your problems, but they'll definitely make someone else chuckle at a red light. That's basically therapy, right?
• •Got an unhinged idea that needs to be a sticker? We get it. Fuel your chaotic creativity with designs that are as bold and durable as your questionable opinions.