Brand Tone

Aspirational, reassuring, and empowering, using elegant and sophisticated language to describe products, addressing customer concerns about quality and safety, and promoting freedom and self-determination in personal style.

Brand Values

• •Quality and Innovation
• •Safety and Health
• •Customer-Centricity
• •Convenience and Accessibility
• •Authenticity

Best Practices

• •Lead with Elegance and Reassurance: Start all copy with the benefit be it the sophisticated look or the ease of use. Immediately follow up by addressing potential doubts (it's damage-free, it's easy, it lasts).
• •Use Empowering Language: Frame the product as a tool for the user. Use active, empowering verbs like "transform," "discover," "create," and "choose." Talk about giving the customer "freedom" and "flexibility."
• •Develop a Keyword Glossary: Create a list of on-brand words ("elegant," "chic," "innovative," "soft gel," "flawless," "natural look") and words to avoid ("fake nails," "plastic," "cheap"). This ensures consistency across all channels.
• •Balance Lifestyle with Technicals: In product descriptions and posts, combine aspirational lifestyle imagery and language with the specific, reassuring technical details (e.g., "made of five special layers," "no UV light needed").
• •Educate to Build Trust: Continue creating content for the "Tips & Tricks" section. Topics like "How to make your press-ons last through vacation" or "Pairing your nail shape with your style" reinforce the brand's role as a trusted expert, not just a seller.

Social Perception

The brand is perceived positively by its direct customers, who praise product appearance, quality, and fast shipping. However, its external visibility and broader brand recognition are low due to minimal social media presence and limited mentions outside its own domain.

Copy Examples

• •Your daily coffee run just got an upgrade. Effortless elegance is at your fingertips with our Babyboomer Almond press-ons. Get the salon look in minutes, without the commitment. #BaesicsNails #PressOnNails #NailInspo #ManicureAtHome
• •Tschüss, Nagelstudio! Hallo, perfekte Nägel. Your 2-week manicure is just minutes away. Damage-free, chemical-free, and effortlessly chic.
• •Command attention with every gesture. Our Dark Red Oval press-ons are crafted from innovative soft gel for a look that’s both bold and sophisticated. This deep, luxurious burgundy offers a flawless, high-shine finish that lasts up to two weeks. The best part? They’re gentle on your natural nails. Your new power accessory is here.
• •Still thinking about it? Your perfect manicure is waiting.
• •Baesics® Press-On Nails DE - Salon-Qualität für Zuhause. Entdecke unsere Softgel Press-Ons. Sicher, stilvoll & in 5 Min. fertig. Schneller Versand aus DE. Hol dir jetzt deinen Look!