Brand Tone

Playful & Whimsical, Friendly & Approachable, Enthusiastic & Passionate, Cute & Endearing

Brand Values

• •Joy & Happiness
• •Creativity & Originality
• •Quality
• •Community
• •Positivity

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., playful, enthusiastic, uses specific emojis, avoids jargon). Share this with anyone creating content.
• •Use a "Cute & Friendly" Lexicon: Develop a list of preferred words and phrases that align with the brand (e.g., "adorable," "sparkle," "happy mail," "cuddle," "bff") and ones to avoid (e.g., overly technical, formal, or negative terms).
• •Embrace Emojis (Wisely): Emojis can enhance the playful and friendly tone (✨💖😊🎉). Use them consistently but don't overuse them to the point of looking unprofessional or cluttered. Choose emojis that match the brand's aesthetic.
• •Speak Like You're Talking to a Friend: Write copy as if you're having a lighthearted, enthusiastic conversation with a friend who shares your love for cute things. Keep sentences relatively short and engaging.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and customer communications to ensure they consistently reflect the desired tone. Get feedback and make adjustments as needed.

Social Perception

Positive, Niche Appeal, Independent/Small Business Charm (Potentially), Desirable & Collectible

Copy Examples

• •✨ Peek-a-boo! ✨ Get ready to squeal because our NEW [Product Name] plushies have officially bounced into the shop! 💖 So soft, so cuddly, and bursting with cuteness – they’re waiting to bring a mountain of smiles to your day! Adopt yours now before they wiggle away! Link in bio! #Jaedals #NewDrop #PlushieLove #CuteStuff #MustHave
• •Meet your new best adventure buddy! Our [Character Name] keychain is here to add a little sprinkle of joy and a whole lot of charm to your keys, backpack, or anywhere you need a cute companion. Made with love and ready for smiles! ✨
• •(Upbeat, cute music) Voiceover/Text Overlay: Packing a little box of happiness for [Customer Name]! 💖 Look at all this cuteness heading your way! We hope our [Product 1] and [Product 2] bring so many smiles! Thank you for your support! XOXO #Jaedals #PackingOrders #SmallBusiness #CuteMerch #HappyMail
• •Tired of boring? 🤔 Brighten up your world with Jaedals! ✨ From adorable plush pals to the sweetest stationery, we’ve got all the cute things your heart desires. 🥰 Shop now and find your new favorite happy-maker! 👉 [Link to Website]
• •Hey Cutie! 👋 Just a little note to say we’re sprinkling some extra joy this week! Get [Discount Percentage]% off all our [Product Category, e.g., stickers and stationery] with code [Discount Code]! It’s the perfect time to treat yourself (or a friend!) to something sweet. Happy shopping! 💖