Brand Tone

A unique blend of professionalism and a modern, slightly edgy sense of humor, balanced with reliability and quality, and an informal, modern facet for social media.

Brand Values

• •Reliability
• •Quality
• •Customer Focus
• •Professionalism
• •Modernity

Best Practices

• •Embrace the Duality: Always balance the "Bad" (edgy, humorous, confident) with the "Good" (professional, reliable, safe). Use the name to grab attention, but the rest of the message to build trust.
• •Segment the Tone by Platform: Maintain a more professional and informative tone on the website's main pages and in official quotes. Use a more casual, humorous, and engaging tone on social media like Facebook and TikTok.
• •Focus on Visual Storytelling: Use high-quality images and videos of your modern fleet and the vehicles you transport. This visually contradicts the "bad" in the name and reinforces professionalism.
• •Let Customer Voices Reinforce Trust: Actively seek and showcase positive customer testimonials. A satisfied customer's word will be the strongest proof that "Bad" is just a name.
• •Create a "Brand Voice" Guide: Develop a simple internal document that outlines the brand's personality, key messages, and approved terminology. This will ensure that anyone creating content, from a social media manager to a sales agent, does so with a consistent voice.

Social Perception

Generally positive, viewed as a legitimate, active, and credible local business with a largely satisfied customer base, enhanced by local business awards.

Copy Examples

• •You love your car. We love to move it. It's a match made in asphalt heaven. Bad Trans Company: We're seriously good at being bad on the road, so your car doesn't have to be.
• •Stop searching, start driving. Get original and quality aftermarket parts at prices that won't break your budget. Order from Bad Trans Company and get back on the road.
• •From Alba to anywhere, your ride is our priority. Tag a friend who needs a reliable transport service! #BadTransGoodService
• •A fast-paced video showing a luxury or classic car being carefully loaded onto one of their modern trucks. Text overlay: "We treat your 'baby' like our own. Trust the 'Bad' guys for a good trip."
• •Bad Name, Flawless Service. Your vehicle, transported safely and efficiently across the country and Europe. Fully insured, professionally handled.