Brand Tone

Casual, Colloquial, Authentic/Handmade Focus, Humorous/Playful

Brand Values

• •Originality/Uniqueness
• •Quality Craftsmanship
• •Authenticity
• •Community
• •Appreciation for Art/Distinct Aesthetics

Best Practices

• •Maintain a casual and colloquial tone, using language that reflects the brand's origin story and target audience.
• •Emphasize the handmade and custom aspects of the apparel, highlighting the quality craftsmanship.
• •Incorporate humor and playfulness in product descriptions and marketing materials to create a lighthearted brand persona.
• •Use inclusive language and calls to action to foster a sense of community among customers.
• •Collaborate with artists and creators to reinforce the brand's commitment to originality and unique aesthetics.

Social Perception

A brand that is seen as original, authentic, and high-quality, with a focus on handmade craftsmanship and a strong sense of community. It aims to be perceived as an alternative fashion choice for individuals who value uniqueness and self-expression.

Copy Examples

• •"Two dudes who couldn't find clothes they liked, so they made their own."
• •"Custom hoodies and shirts, handsewn by the best tailors."
• •"Appetite for Mary: Perfect for feasts and parties ending."
• •"JOIN #TEDDYCREW: If you appreciate originality and unique aesthetics, welcome to the crew."
• •"Every logo and design is custom-made and reviewed critically."